Google's Android Market only has one-third the number of paid applications as Apple's App Store. Moreover, most Android developers aren't making much money from their work, says Distimo.
Google (NASDAQ:GOOG) Android executives reeled off several eye-popping
statistics about their open-source smartphone platform at Google I/O earlier
there have been more than 100 million Android activations worldwide, with
450,000 Android developers combining to pump 200,000 applications into the
Android Market. One stat Google didn't tout? How many of those apps were paid
apps as opposed to simply ad-supported apps.
Mobile analytics firm Distimo crunched
the numbers and found that the bulk of Android developers simply
aren't making a lot of money from applications they publish and sell in the
Distimo found that only two of the 72,000 paid apps in
the Android Market have been downloaded more than half a million times worldwide
to date. Conversely, six of the 211,000 paid iPhone apps in Apple's (NASDAQ:AAPL) App Store generate
the same number of downloads from April 1 to May 19 in the United States alone.
For a telling snapshot, Distimo looked at the paid games
segment. Only five paid games in the Android Market sport more than 250,000
downloads worldwide, whereas 10 paid game apps in the App Store racked up more
than 250,000 downloads in the United States alone in two months.
This disparity, which is a big part of why Apple CEO
Steve Jobs was able to report that Apple paid out $3 billion to iOS developers
through March, comes despite Google's relentless efforts to overhaul, tune and
tweak the Market.
The platform provider has expanded carrier billing
options and app payment coverage, improved search and top app listings, and
fashioned an Android Market Webstore that enables users to pay for and download
apps in just a couple clicks.
That is not to say the efforts are all for naught, just
that they aren't quite paying off the way Google may have hoped just yet. The
Android Market Webstore
, which boasts greater visibility for apps, should
improve this issue.
So why is Google lagging behind Apple? It could be a lack
of exposure for key apps. Distimo said Apple refreshes its App Store's top
application charts much more regularly than the Android Market.
Specifically, during April alone Apple's App store for
the iPhone in the United States saw 94 distinct
applications with a top 10 (free or paid) position in the Apple App Store for
iPhone in the United States. Conversely, there were only 26 distinct apps that reached a
top 10 position in the Android Market.
Meanwhile, Android Market is still rife with free app
downloads. Distimo said some 96 applications have been downloaded more than 5
million times in the Android Market.
Leading the free app pack is Google Maps, which happens
to be the only application with more than 50 million downloads in the Android
Moreover, fully 20 percent of all free apps and 80
percent of all paid applications have been downloaded less than 100 times in
the Android Market worldwide to date.
offer the Distimo data charts for those who don't want to download the