Android Will Keep Motorola a Top Smartphone Player in 2011: 10 Reasons Why

By Don Reisinger  |  Posted 2010-12-22 Print this article Print

Motorola is a major player in the smartphone space. But in 2011, with the help of Android, the company could stay near the top of the mobile handset market after struggling for years as an also-ran.

Motorola isn't necessarily one of the first companies that people recall when they start thinking about prominent firms in the tech space. Typically, they point to Microsoft, Apple and Google as the companies as the biggest and most glamorous in the computer industry. But in 2010, Motorola has proved that it deserves more respect in the industry than it's gotten for many years. 

The main reason for that is the company's outstanding smartphones. Dating back to the original Motorola Droid and spanning the Droid 2 and Droid X, among others, Motorola has proved that it truly knows what consumers are looking for in mobile products. It's doing enough now to at least show the market that Apple isn't the only provider of outstanding smartphones.

Read on to find out why the Android-loving Motorola should continue its rise to prominence in 2011. 

1. It has the right carrier on its side 

Motorola has an awfully cozy relationship with Verizon. The company' Droid smartphones are the best devices Motorola offers, and they're all available on Verizon's network. That's important. Verizon is one of the top wireless carriers by subscriber base, and according to Consumer Reports, it offers one of the top experiences to consumers. With that in mind, it's not surprising that Motorola is posing a serious competitive threat to other mobile device makers. 

2. It's using the right OS 

Motorola has a strong tie to Android. The company undoubtedly sees value in the operating system and has bundled it with the popular devices it currently offers. When Motorola first announced support for Android, some wondered if it would pay off. But now that Android has become the top-selling mobile OS, it's clear that it was one of the best decisions the smartphone maker has made in years. 

3. The company understands consumers 

Just look at the Motorola Droid X for all the evidence you need to see that Motorola truly understands what consumers are looking for. It offers the operating system consumers are buying. The device comes with a big, beautiful 4.3-inch display that makes the iPhone's 3.5-inch display look small. It has the ability to share its 3G connection with up to five devices at once, thanks to its mobile hot spot functionality. Plus, it has several multimedia features that make it an ideal choice for enjoying video content. Motorola's understanding of what consumers desire makes it a credible threat in the smartphone market. 

4. Smartphone design is impeccable 

Like the Droid X, several of Motorola's smartphones feature an outstanding design. As mentioned, the Droid X features a large display. And the company's Droid 2 comes with a slide-out keyboard for those who don't like virtual keyboards. The Droid Pro, meanwhile, fully appeals to enterprise customers, many of whom are used to working with a physical keyboard. And let's not forget the many other Motorola products, such as the Bravo and Flipside, both of which are recognized by consumers for their solid designs.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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