Motorola is a major player in the smartphone space. But in 2011, with the help of Android, the company could stay near the top of the mobile handset market after struggling for years as an also-ran.
Motorola
isn't necessarily one of the first companies that people recall when they start
thinking about prominent firms in the tech space. Typically, they point to
Microsoft, Apple and Google as the companies as the biggest and most glamorous
in the computer industry. But in 2010, Motorola has proved that it deserves
more respect in the industry than it's gotten for many years.
The
main reason for that is the company's outstanding smartphones. Dating back to
the original Motorola Droid and spanning the Droid 2 and Droid X, among others,
Motorola has proved that it truly knows what consumers are looking for in
mobile products. It's doing enough now to at least show the market that Apple
isn't the only
provider of outstanding smartphones.
Read
on to find out why the Android-loving Motorola should continue its rise to
prominence in 2011.
1.
It has the right carrier on its side
Motorola
has an awfully cozy relationship with Verizon. The company' Droid
smartphones are the best devices Motorola offers, and they're all available on
Verizon's network. That's important. Verizon is one of the top wireless
carriers by subscriber base, and according to Consumer Reports, it offers one
of the top experiences to consumers. With that in mind, it's not surprising
that Motorola is posing a serious competitive threat to other mobile device
makers.
2.
It's using the right OS
Motorola
has a strong tie to Android. The company undoubtedly sees value in the
operating system and has bundled it with the popular devices it currently
offers. When Motorola first announced support for Android, some wondered if it
would pay off. But now that Android has become the top-selling mobile OS, it's
clear that it was one of the best decisions the smartphone maker has made in
years.
3.
The company understands consumers
Just
look at the Motorola Droid X for all the evidence you need to see that
Motorola
truly understands what consumers are looking for. It offers the operating
system consumers are buying. The device comes with a big, beautiful 4.3-inch
display that makes the iPhone's 3.5-inch display look small. It has the ability
to share its 3G connection with up to five devices at once, thanks to its
mobile hot spot functionality. Plus, it has several multimedia features that
make it an ideal choice for enjoying video content. Motorola's understanding of
what consumers desire makes it a credible threat in the smartphone market.
4.
Smartphone design is impeccable
Like
the Droid X, several of Motorola's smartphones feature an outstanding design.
As mentioned, the Droid X features a large display. And the company's Droid 2
comes with a slide-out keyboard for those who don't like virtual keyboards. The
Droid Pro, meanwhile, fully appeals to enterprise customers, many of whom are
used to working with a physical keyboard. And let's not forget the many other
Motorola products, such as the Bravo and Flipside, both of which are recognized
by consumers for their solid designs.
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