Android exited the third quarter with 19 percent smartphone market share, with BlackBerry OS and Apple iOS grabbing 30 percent and 28 percent, respectively, Nielsen said.
Google's Android operating system topped out at 19 percent market share for
the third quarter, while Apple iOS and BlackBerry are virtually tied for second
place, according to fresh stats from Nielsen.
Nielsen said Apple's iPhone OS reached 28 percent share.
RIM BlackBerry OS, which just months ago commanded more than 40 percent of
smartphone market before the rivalry between iPhone and Android took wing,
dipped to 30 percent market share.
The numbers are consistent with Nielsen's October report, when it said
Android handsets totaled 32 percent of all smartphones
sold from January to August.
Nielsen's numbers also arrived
amid fresh Q3 numbers from NPD Group and Canalys,
which found that Android paced the smartphone field in Q3, shipping on more
than 40 percent of new smartphones.
What Nielsen keyed on for Q3 that comScore, NPD and Canalys didn't is that
28 percent of U.S.
mobile subscribers now use smartphones thanks to the competition between RIM,
Apple and Android.
"The growing popularity of smartphones like Apple's iPhone, RIM's BlackBerry
devices and a variety of Google Android-based models on the market has
accelerated the adoption rate," Nielsen said
Also, 41 percent of consumers who purchased a new cell phone in the last six
months picked a smartphone over a standard feature phone, up from 35 percent
Nielsen's new stats are subject to some change over the next two months as
the smartphone market glides through the holiday shopping season.
Apple's iPhone 4 has been the hottest-selling smartphone, while forthcoming Android devices
such as the Motorola Droid Pro,
Citrus and Spice, as well as T-Mobile's myTouch 4G and G2
, could appeal to others.