Android, expected to grab nearly 40 percent of the worldwide smartphone market, is projected ship more than 450 million devices this year, according to IDC.
Google's Android operating system, the worldwide smartphone market is expected
to grow by nearly 50 percent this year, according to a March 29 report from IDC.
the 303.4 million smartphone units that shipped in 2010, vendors are expected
to ship 450 million units in 2011. With both enterprise users and consumers
allured by the devices' advanced features-including front- and rear-facing
cameras and, in some instances, dual-core processors-the research firm expects
the smartphone market's growth rate to be four times that of the overall
isn't likely to match the annual growth that 2010 saw over the more
economically pinched 2009.
market growth in 2010 was exceptional," Kevin Restivo, senior research
analyst with IDC's Worldwide Quarterly Mobile Phone Tracker, said in a
statement. "Last year's high market growth was due, in part, to pent-up
demand from a challenging 2009, when many buyers held off on mobile-phone
purchases. The expected market growth for 2011, while still notable, will taper
off somewhat from what we saw in 2010."
Android to command 40 percent share of the worldwide mobile operating system
market by year's end, and that share will continue climbing to 45.4 percent by
vendors who made Android the cornerstone of their smartphone strategies, 2010
was the coming-out party," IDC Senior Research Analyst Ramon Llamas said
in a statement. "This year will see a coronation party as these same
vendors broaden and deepen their portfolios to reach more customers,
particularly first-time smartphone users."
include Samsung, HTC, Motorola and LG Electronics.
long-time market share leader-which by some counts lost the crown to Android during
the fourth quarter of 2010-is expected to hold 21 percent of the market, before
slipping to 0.2 percent in 2015. This is due primarily to Symbian's primary
cheerleader, Nokia, announcing in February that, going forward, it would make Microsoft's Windows Phone OS its main focus,
instead of Symbian-a move that IDC says will have "significant
implications" on the smartphone market.
the launch of Windows Phone 7 last year, Microsoft has steadily lost market
share while other operating systems have brought forth new and appealing
experiences," said Llamas. "The new alliance brings together Nokia's
hardware capabilities and Windows Phone's differentiated platform. We expect
the first devices to launch in 2012."
By 2015, IDC
expects Windows Phone to claim 21 percent of the worldwide smartphone market, which
would put it in the No. 2 spot behind Android.
Apple's iOS is
expected to hold steady in third place, with 15.7 percent market share in 2011
and 15.3 percent in 2015. In addition, Research In Motion's BlackBerry OS is
similarly expected to stay in fourth place, claiming 16 percent market share
this year and 15 percent in 2015.
While RIM's newest smartphones run the BlackBerry 6 OS, the company plans eventually to transition all its devices to QNX,
the software the company's PlayBook tablet runs. RIM recently also announced
that the PlayBook, which will go on sale April 19, will also be able to run applications created for Android 2.3, or Gingerbread.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.