Enterprise Mobility: Apple 2012: 10 Major Challenges to the Company`s Product Strategy

By Don Reisinger  |  Posted 2012-01-18 Print this article Print
The Loss of Steve Jobs

The Loss of Steve Jobs

There's no question that losing Steve Jobs last year has been a major blow to Apple. Historically, he was the only CEO to lead the company with any effectiveness. So far, new CEO Tim Cook has been succeeding because of the products that the company developed under Jobs' watch. In 2012, Cook and his executive team will need to prove they can at least come close to filling Jobs' shoes.
Apple is a wildly successful company that generates billions of dollars in profits every quarter. This is one of the clearest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become hugely successful. However, like any other company, Apple faces challenges each year. In recent memory, the iPhone maker has been able to overcome those challenges with ease, thanks to the strong and self-assured leadership of Steve Jobs. But with the passing of Jobs, Apple will no longer have its greatest strategist and advocate to lead it through turbulent times. Does that mean that Apple will stumble or fall on hard times? Of course not. Apple is still a top company for a reason, and that won't change in just 12 months. But the Cupertino, Calif.-based company could see its power and influence reduced this year if it can't respond effectively to challenges. This slide show highlights what sort of challenges Apple must overcome in 2012:
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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