Apple's Chomp purchase may help iOS users quickly sort through the Apple App Store's 550,000-plus apps. Chomp's price tag barely dented Apple's money pile.
Apple has used
some of its nearly $100 billion cash pile to purchase app-search service Chomp,
according to a report from TechCrunch.
The free app helps users of iOS and Android devices find an app they'd like,
based on what the app does.
Apple is said
to have paid $50 million for Chomp, according to Bloomberg. Apple wouldn't confirm the price or
offer details other than to confirm the sale, though a spokeswoman told
Bloomberg: "We buy smaller technology companies from time to time and
generally don't comment on our purpose or plans."
there's a plan to keep Chomp whole or absorb it into Apple is unknownand
neither is it clear how or if the deal will affect Chomp's relationship with
Verizon Wireless, which uses the app to power its Android app searches.
surface, however, the plan seems rather cleargiven that the Apple App Store
now has more than 550,000 apps on its shelves, users have complained that it's
rather hard to find what they're looking for. Chomp can help with that.
of the apps space also yields interesting analytics. Its January App Search
Analytics report, for example, found a building trend toward free apps, with
"free" being the top search term across all countries on Android
devices. In December, 97 percent of all downloaded Android apps were free,
while free iPhone app downloads rose from 70 percent to 77 percent.
Chomp's top 10 downloaded Android apps were all free; the top five were
Pandora, Lookout Mobile Security, Go Launcher EX, Zedge Ringtones and MP3 Music
The top 10 iOS
apps were also all free, but completely differentWords With Friends Free,
VEVO, Temple Run, Facebook and Instagram.
the necessity of Chomp's services, 86 of the search inquiries used by Android
devices in January were by the app function, versus 14 percent by the app's
name. Apple iOS users were only slightly more specific, with 19 percent
searching by name and 81 percent by function.
users, games was the most popular category, accounting for 32.6 percent of
downloads, followed by entertainment, at 10 percent, and social networking and
utilities tied at 7 percent. Among Android users, utilities, at 25 percent, was
tops, followed by games, at 20.6 percent, and entertainment at 13.8 percent.
pile is unusual, for its enormity, and the Chomp purchase will hardly make
a dent. Apple CEO Tim Cook told shareholders at a Feb. 23 annual meeting that
Apple is "exploring" how to use some of the cash and lighten its
balance sheet, which investors say "holds too big a hoard," according
pleased investors, as did Cook's announcement that a majority vote, rather than
a pluralityas was the case under Steve Jobswould be needed to elect new
pleasing of all, however, and surely inviting much speculation, Cook also told
shareholders, according to the Bloomberg report, that Apple is working on new
products that will "blow your mind."
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.