Mobile and Wireless: Apple CEO Tim Cook's Track Record: 10 Things That Have Defined Him
Although Tim Cook has only been Apple's CEO for the last several months, he has been operating in that capacity for well over a year. Back in January 2011, when Steve Jobs went on his third medical leave, the Apple co-founder left his beloved company in the hands of Cook. While he was available for advice and consultation, it is now believed Jobs left much of the day-to-day operations to his successor. In August, Cook finally became CEO. Looking back over the last several months, it's hard to find fault with anything Cook did since he took up the management reins. Apple has continued to set record revenue and profit figures, its stock is rising, and its products are still captivating consumers and enterprise users around the world. Tim Cook is continuing on the path that Steve Jobs laid out for Apple years ago, and he's doing it with ease. Here, eWEEK takes a deeper look into Cook's strategiessince his time both as a CEO stand-in and as the Apple chief executive in his own rightto find some of the ways in which he might have subtly changed the iPhone maker.