Enterprise Mobility: Apple, Google, Sprint Among Winners in Yankee`s 2011 4G Predictions

By Michelle Maisto  |  Posted 2010-12-10 Print this article Print
Apple, Google, Sprint Among Winners in Yankee's 2011 4G Predictions

Apple, Google, Sprint Among Winners in Yankee's 2011 4G Predictions

by Michelle Maisto
In a new report, the Yankee Group is taking a close look at the effects 4G will have in 2011. Expecting 4G to lay the foundation for a "fundamental reshaping of the telecom industry and commerce as a whole," the big message for 2011 is to get ready: Corporations and consumers will see 4G beginning to make inroads next year, but the really big changes will arrive in 2012. Still, there'll be plenty of shifts and adjustments in 2011, with prepared companies—such as Sprint, AT&T, Google and Apple—expected to benefit, while others—including Clearwire, Nokia, and, again, even Apple and AT&T—feel the pinch of being unprepared or otherwise losing out to rivals. Among Yankee's 13 predictions are that carrier VOIP (voice over IP) still won't be in the picture, Google will benefit from mobile data, Chinese vendors will beat out 3G incumbents, and a malicious denial-of-service attack with take down a 4G network, to its enormous expense. Happy New Year.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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