Apple Is Banishing Google From iOS 6: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2012-08-07 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Everyone knows that Apple can’t stand Google. But how did it get to the point of kicking Google out of iOS 6?

Apple and Google have long since become bitter rivals in the mobile market. In fact, Apple announced on Aug. 6 that it would not offer a native YouTube app in iOS 6. Users hoping to access YouTube videos will be forced to watch them from within the browser. Google will also likely launch a YouTube app in the App Store.

Apple€™s decision to keep YouTube out of  iOS 6 comes just a few months after it announced that the native Google Maps app would also be stricken from iOS 6 and be replaced by its own Maps application. It€™s not immediately clear if Apple will come up with something to replace YouTube.

Still, it€™s clear that Apple wants nothing to do with Google in iOS 6. And every last remnant of the search giant€™s apps must be gone before Apple will feel entirely ready to release the latest edition of the mobile operating system.

Here are the reasons why.

1. They€™re competitors, aren€™t they?

It shouldn€™t come as much of a surprise that Apple doesn€™t want Google infiltrating iOS 6. After all, the companies are intense competitors in the mobile space. Google offers Android; Apple delivers iOS. Apple has the iPhone, and now, thanks to its Motorola buy, Google is in the hardware business. It never makes business sense to let a rival prosper in your territory.

2. Maps mean big business

When Apple announced that it was ditching Google Maps for its own alternative, the idea seemed to make some sense. Mapping is big business that drives people to a respective company€™s products. By allowing iOS users to run Google Maps, Apple was giving the search company an opening to promote its brand, the Android mobile operating system. It also allowed Google to earn advertising dollars from Maps and Search. Now that its own Maps application will be the new standard, Apple doesn€™t need to worry about that anymore.

3. Don€™t forget about Lala

Years ago, Apple acquired Lala, a music-streaming site, and promptly closed it. Since then, speculation has continued to crop up over why it did so. Is it possible that Apple acquired the team to work on a streaming video service? If so, that service wouldn€™t be a YouTube competitor, per se, but it could allow users to stream iTunes programming to devices. In the off chance that happens either this year or in the future, it would only make sense for Apple to want to get rid of YouTube now.

4. Apple€™s Motorola troubles

Apple is by no means happy with Motorola, even if it wasn€™t owned by Google. The company has, in fact, sued Motorola for patent infringement in its mobile devices. It€™s entirely possible that Apple doesn€™t want to partner with Google now simply because it owns Motorola.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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