Apple Wants to Control Advertising on Its Turf
5. Apples lawsuits revolve around Android It cant be said enough that a key component in Apples decision to drop Google apps from iOS 6 could be its ongoing litigation with Android vendors. Apple doesnt want to look like its playing both sides by offering the same native applications as Android. But by offering not one, but two, Google applications in iOS, it might make some juries believe Apple doesnt have quite as big of an issue with Android as it seems to suggest.Its impossible to discount the possibility of Apple preparing a lawsuit against Google. After all, Apple could win a landmark ruling in its Android fight with Samsung, and if that happens, it could take the battle to Googles doorsteps. Partnering with the company now would make that a bit more difficult. 7. Mobile advertising is coming on strong Mobile advertising is the often-forgotten culprit in many of the poor decisions companies make with their operating systems. Apple realizes that the future of the mobile space will revolve around intra-app ads, and it might not want to give Google two places to use AdMob to rake in some cash from every iPhone and iPad owner out there. 8. Apple wants to leverage revenue opportunities With the thought of mobile advertising in mind, Apple might just want to make some cash itself. Thanks to its iAd platform, Apple could conceivably integrate ads into its Maps application and any program it might use to replace YouTube. Apples revenue opportunities might even extend beyond advertising to other options, like virtual goods or company lists in Maps. Dont underestimate the revenue-seeking efforts behind Apples decision to get rid of Google. 9. Dont forget Apples penchant for control If there is anything Apple is known for, its control. The company hates allowing other companies to impact the overall usability of its operating systems. As a result, Apple might have finally decided that all native applications running in iOS 6 should come from its own developers. If owners want anything else, theyll have to go to the App Store to find it. For Apple, its decisions often revolve around control. And this might just be another one of those decisions. 10. An iOS 5 nixing would have been a bad idea Apples decision to ditch Google apps in iOS 6 might have as much to do with hardware as software. If Apple got rid of two popular mobile applications in iOS 5 and launched the barely updated iPhone 4S at the same time, critics would have hit it hard. But now that Apple is expected to launch a major iPhone hardware update this fall, the lack of a few popular competing apps might be overlooked. Its an interesting move on Apples part. Follow Don Reisinger on Twitter by clicking here
6. Could Apple be lining up a Google lawsuit?