Apple Issues iPad Video Tours Before April 3 Release
Apple has posted a series of "Guided Tours" videos for its iPad tablet PC on its official Website. Heavily reminiscent of Apple's 30-second television spots for the device, the videos suggest that Apple wants to familiarize potential purchasers with the iPad's functions and abilities, which may perhaps be unfamiliar to a population unused to multitouch tablet PCs. A leaked video, purportedly of the iPad App Store in action, shows an interface virtually akin to the existing App Store, with iPad applications selling for anywhere from "Free" to $49.99. Analysts have estimated that Apple sold nearly 120,000 iPads on the device's first day of preorder availability.Apple has issued a series of "Guided Tours" videos designed to show off the various features of its upcoming iPad, including Pages and iBooks, and in the process perhaps try to convince potential customers unfamiliar with a tablet PC's capabilities and form factor. The WiFi-only version of the iPad will be released on April 3, with WiFi-and-3G versions made available to consumers at an undefined point later that month. The videos, which can be found on Apple's official site, are heavily reminiscent of the 30-second television spot that Apple debuted a few weeks ago, focusing on a pair of hands manipulating the touch-screen device. Categories covered range from "Safari" and "Mail" to "Photos" and "Videos," with some business-centric segments including "Pages" and "Numbers." Particular emphasis is placed on the iPad's ability to display images, text and menus that adjust depending on whether the device is held horizontally or vertically.
As reported on Wired and other online sources, video of the iPad App Store supposedly in action has leaked onto the MacStories site. The interface shown in that clip is heavily reminiscent of Apple's App Store in its layout, with the apps on display priced anywhere from "Free" for Twitterrific for iPad to $49.99 for diagramming application OmniGraffle.