The company's return to top spot was partly driven by continuing to offer the iPhone 3GS at rock-bottom prices.
overtook Samsung in smartphone shipments in the last quarter of 2011, according
to data from mobile analyst firm Juniper Research. Almost 25 percent of the 149
million smartphones shipped worldwide in the fourth quarter were iPhones.
while Samsung lost its top spot to Apple, the Korean giant has increased its
market share fourfold since Q1 2010, from 4.7 percent to 21.7 percent.
Samsung's rise is forcing Apple to continue offering older models to keep
ahead, according to Juniper.
Apple sold 4 million iPhone 4Ss within three days of launch, the company's
return to top spot was partly driven by offering the iPhone 3GS -first launched
in 2009 - at rock-bottom prices. Juniper analysts said they believe this was an
effort by Apple to shore-up its defenses again a bombardment of standard and
premium smartphones from Samsung. "The scale of Samsung's product range is
saturating the market. Apple has had to counter Samsung's products like the
Galaxy Ace in order to maintain the visibility of its brand," said Daniel
Ashdown, a research analyst with Juniper.
Apple and Samsung have traded places for the past three quarters, results of
other original equipment manufacturers (OEMs) were more muted. Taiwan-based HTC
was the only other member of the top five to see significant year-on-year
growth: Juniper estimated, prior to official data, that the company shipped
12.1 million smartphones in the fourth quarter.
troubled BlackBerry maker Research In Motion's woes will be soothed somewhat as
shipments remained steady year-on-year at 14.4 million, down just 0.7 percent.
report said 2012 will be an important year for Nokia as it looks to fight back
with a full year of Windows Phone 7 launches. The Finnish OEM's smartphone
shipments were down 31 percent year over year in the fourth quarter.
than 70 percent of consumers who intend to purchase a smartphone over the next
six months will purchase an iPhone or a handset based on Google's Android
operating system, according to a recent Yankee Group survey. Yankee expects the
smartphone market will soar to more than 175 million devices by 2015, up from
97 million in 2011. Of the 14 percent of consumers who own a Windows
Mobile-based device, only 9 percent of those asked said they would pick up a
phone based on the new Windows Phone OS, the survey found.
enjoys an installed base of 39 percent in the United States, with 39 percent of
respondents vowing to buy an Android handset in the next six months. Currently,
25 percent of respondents own an iPhone, but 35 percent of respondents said
they are leaning toward purchasing an iPhone in the next six months. That means
some 74 percent of U.S. consumers plan to acquire an Android or iPhone over the
first half of 2012.