ABI Research is predicting a bright future for smartbooks—an
increasingly popular form factor that includes the Apple iPad. In a
Feb. 22 report, however, the research firm advises manufacturers to avoid creating a new product category for the devices.
“The idea of ‘a smartbook’ doesn’t resonate with anybody thinking of
buying such a device,” Jeff Orr, an ABI senior analyst, said in a
statement. “Vendors should avoid creating a separate market category
with a new name, instead accepting that they are competing in an
established category.”
A smartbook, according to ABI, is a “low-powered device running a
mobile operating system that is always connected,” either by WiFi or,
more frequently, a cellular or mobile broadband connection.
“Smartbooks can take many different shapes. They are a subset of MIDs (mobile Internet devices)
and netbooks, and address the same potential users, usage, pricing, and
market needs,” said Orr. “The difference is that they don’t use x86
processors.” (Most desktops and notebooks are built around x86
processors, which imply 32-bit software.)
ABI reports smartbooks have been emerging since 2008, and that major
promoters of the form factor have been Qualcomm and Freescale, as well
as Lenovo, Sharp and chip makers Texas Instruments and Nvidia.
At the Consumer Electronics Show in January, Lenovo introduced the Skylight,
an ultra-lightweight device featuring a 1GHz Qualcomm Snapdragon
chipset platform, a full keyboard, a 10.1-inch screen and WiFi and 3G
connectivity. It’s scheduled to arrive in April, with a starting price
of $499.
In January, Hewlett-Packard also announced that it is working with Qualcomm on a smartbook, which will also have a 2010 release date.
By Orr’s definition of a smartbook, ABI expects 163 million of the devices to ship worldwide by 2015.
“Consumers hear about netbooks as alternatives to laptops and MIDs as
alternatives to mobile phones, and can understand that,” said Orr. “We
believe the best opportunity in this ultra-mobile device market lies in
new form-factors.”
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