Apple, Qualcomm to Help Boost Smartbooks to 163 Million in 2015

 
 
By Michelle Maisto  |  Posted 2010-02-23 Email Print this article Print
 
 
 
 
 
 
 

Smartbooks are ultra-mobile devices with potentially ultra-big futures, says a new report from ABI. The researcher warns, however, that Lenovo, Apple and other vendors shouldn't segment smartbooks into a new category.

ABI Research is predicting a bright future for smartbooks-an increasingly popular form factor that includes the Apple iPad. In a Feb. 22 report, however, the research firm advises manufacturers to avoid creating a new product category for the devices.
 
"The idea of -a smartbook' doesn't resonate with anybody thinking of buying such a device," Jeff Orr, an ABI senior analyst, said in a statement. "Vendors should avoid creating a separate market category with a new name, instead accepting that they are competing in an established category."
 
A smartbook, according to ABI, is a "low-powered device running a mobile operating system that is always connected," either by WiFi or, more frequently, a cellular or mobile broadband connection.  
 
"Smartbooks can take many different shapes. They are a subset of MIDs (mobile Internet devices) and netbooks, and address the same potential users, usage, pricing, and market needs," said Orr. "The difference is that they don't use x86 processors." (Most desktops and notebooks are built around x86 processors, which imply 32-bit software.)
 
ABI reports smartbooks have been emerging since 2008, and that major promoters of the form factor have been Qualcomm and Freescale, as well as Lenovo, Sharp and chip makers Texas Instruments and Nvidia.
 
At the Consumer Electronics Show in January, Lenovo introduced the Skylight, an ultra-lightweight device featuring a 1GHz Qualcomm Snapdragon chipset platform, a full keyboard, a 10.1-inch screen and WiFi and 3G connectivity. It's scheduled to arrive in April, with a starting price of $499.
 
In January, Hewlett-Packard also announced that it is working with Qualcomm on a smartbook, which will also have a 2010 release date.
 
By Orr's definition of a smartbook, ABI expects 163 million of the devices to ship worldwide by 2015.
 
"Consumers hear about netbooks as alternatives to laptops and MIDs as alternatives to mobile phones, and can understand that," said Orr. "We believe the best opportunity in this ultra-mobile device market lies in new form-factors."  


 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel