Stores Mirror Apples Genius for Clever Design

By Don Reisinger  |  Posted 2011-05-23 Print this article Print


5. A knowledgeable staff helps

When consumers or even enterprise customers go to the Apple Store to learn more about products, they find that the salespeople are knowledgeable and can instantly answer many of their questions. That's quite nice. In far too many retail outlets, including big-box electronics retail stores, salespeople aren't as knowledgeable about their products. As a result, consumers leave without buying a product. Apple's stores don't have that issue, and the company is generating boatloads of cash because of it.

6. Apple's computer design

Before there was an iPhone or an iPad, Apple relied upon its computers to lure customers into its stores. For the most part, the company did a fine job of getting those customers to come in. Apple's hardware is unique, and it inspires people to at least check it out. By making its store inviting and leaving its computers open to customers to try, the company was able to capitalize heavily on the appeal of its unique designs.

7. The mobile goods

Apple's iPod music player is arguably the most important reason its stores have been able to perform so well over the years. The device was the product that helped Apple become a huge presence in the technology industry. It brought people running to the company's stores around the globe to try out these unique devices. While they were there, they also tried out Macs and other products, and in some cases, bought those devices as well. Now, Apple has the iPhone and iPad to lure customers in. With the help of its mobile products, Apple's retail stores simply wouldn't be as successful as they are today.

8. Making the experience an event

When Apple first launched the iPhone in 2007, the company made the experience of buying the smartphone an event. In stores across the U.S., people who bought the iPhone were welcomed by an army of Apple salespeople, and when they left, they received applause and cheers. Apple has used other unique techniques to make the retail experience special. Along the way, it has only helped its chances of bringing more people into its stores.

9. Unique store designs

Apple is all about design. The company's computers and mobile products are some of the best-looking products on the market. To help attract customers, Apple has taken that same design-focused strategy to retail. Many of the company's stores, including those in New York City, boast such unique architectural designs that consumers just want to see it. The architecture of Apple's stores are just as important to the company's bottom line as its products.

10. The Apple brand

Though there are many unique features that make shopping at Apple's stores so appealing to consumers, the company's brand could be one of the biggest reasons it has been so successful at brick-and-mortar over the years. Apple is one of the most respected companies in the industry. With each new launch, consumers around the globe want to get their hands on what it's offering. The quickest, no-risk way to do that is in an Apple Store. As nice as its stores are, the Apple brand attracts more customers than anything else.

Follow Don Reisinger on Twitter by clicking here.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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