Demand for Apple's new iPad leads the company to tell customers they will have to wait weeks for delivery.
Customers who havent yet
preordered the latest version of Apples iPad are going to have to wait a
little longer to get one, as the company has sold out of its preorder units,
which become available this Friday. The sell-out happened in every country
where supplies of the new iPad were available, reports ComputerWorld. The tablets will be
available in retail stores beginning March 16, according to Apples Website.
The companys Website also notes that buyers will wait two to three weeks
before the new iPad ships.
When the iPad 2 was launched
last year, it sold out in a day, leading then-COO (and current CEO) Tim Cook to
reference consumer demand for the tablet as the mother of all backlogs.
Anaylsts predicted that level of demand was expected to be repeated with the
launch of the new iPad, which was preceded by months of rumors, media hype and
general consumer anticipation.
The new iPad, which features
Apples acclaimed high-resolution Retina Display, 4G Long-Term Evolution (LTE)
technology, a new A5X processor with quad-core graphics and a 5-megapixel rear
camera capable of shooting 1080p video, is expected to help it take back tablet
market share lost last year to Android devices, according to an IHS iSuppli
forecast last week. Apple held a 57 percent share during the fourth quarter of
2011, which is expected to rise to 61 percent for the full year 2012.
The new iPad will keep the
same prices as the previous model, starting at $499 for WiFi-only versions and
$629 for those with 4G capability. Prices top out at $699 for the WiFi-only,
64GB model and $829 for the 64GB model with WiFi and 4G. It weighs slightly
more than the iPad 2, at 1.4 pounds, and offers comparable battery life. Those
in the United States will have the option of purchasing the new iPad with 4G
LTE connectivity on network operators Verizon and AT&T.
There is no doubt that
Apple not only leads the tablet market with the iPad 2, but also created
todays arena for tablet devices. Since the introduction of the iPad, other
manufacturers have struggled to respond with products that have appealed to
consumers in the same way, said Adam Leach, principal analyst of marketing
research firm Ovum. However, we expect competition to get more intense through
2012. High on the list of challengers will be Google and Microsoft; both
companies are hoping to break into the growing tablet market by providing
hardware manufacturers with the software platforms and developer ecosystems
that will allow them to compete directly with Apples iOS.
A recent national study of
small and midsize business (SMB) owners reveals how critical the iPad and other
mobile devices have become to this hardworking market segment. A survey from The
Business Journals shows that iPad use has nearly quadrupled among SMBs over the
past year, expanding from 9 percent in 2010 to 34 percent in 2011, indicating
that the iPad is the fastest-growing technology among SMBs. Since the iPad's
launch in April 2010, familiarity with the product has reached incredibly high
levels, with 75 percent of SMB owners reporting now being "very or
somewhat familiar" with the device, according to The Business Journals study.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.