Samsung, Apple Antagonism Keeps Both Companies in Spotlight
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5. Quality, quality, quality
If Apple and Samsung were launching subpar products each year, the companies
wouldnt be nearly as successful as they are. But with each new device comes a
high-quality experience that both consumers and enterprise users are happy to
use. Samsung and Apple have become synonymous with high quality.
6. Samsung has taken the fight to Apple
Samsung has made it abundantly clear to all who will listen that it wants to
beat Apple at its own game. So, it has launched several marketing and
advertising initiatives to take the fight directly to Apple. Based on its
success around the globe as of late, it seems to have helped in a big way.
7. The patent battles help
One of the smartest things Samsung could have done over the last couple of
years is
take the legal fight to Apple. The company has been waging wars in patent
courts around the world, and although it hasnt gotten much to show for it, the
move has put it in headlines. And by putting itself in headlines, Samsung has
legitimized itself as an Apple competitor.
8. Innovation
As noted earlier, the strong design concepts that are associated with Apple
and Samsung products have made them successful. But theres also something to
be said about the companies desire to be innovative. From unique offerings
like Siri from Apple to the addition of big displays and 4G LTE support on
Samsungs part before they were fashionable, the companies have their fingers
on the pulse of what the market holds in the future.
9. The operating systems are well-liked
While the Android platform runs on many different manufacturers
smartphones, vendors deliver their unique versions of the software in their own
particular models. Luckily for Samsung, its version has been well-received by
consumers, who like how simple it is to use, how easily navigable it is and all
of the extras the mobile-device maker bundles with it. On the Apple side, its
hard to find fault with iOS.
10. The carriers help
Todays carriers are trying desperately to attract as many customers as
possible. So, they really only focus their time on those products that have the
highest likelihood of being successful. Nowadays, that means Apples iPhone and
Samsungs higher-end smartphones. Carriers are great partners for both Apple
and Samsung.
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