NEWS ANALYSIS: For some of us, the use of litigation instead of innovation as a way to beat the competition brings back memories of when that practice failed before and in the process killed a once-prominent database company.
It's not surprising that Apple's CEO Tim Cook doesn't
remember Ashton-Tate. He was hardly out of graduate school when the company
crashed and burned as the result of a series of misguided and ultimately tragic
lawsuits, the final one of which showed that the company didn't own the
technology upon which it depended.
The chances are, very few people remember this company,
despite the fact that it was once one of the largest technology companies in
the world during the early days of the PC revolution in mid-1980s. Ashton-Tate
was as big or even bigger in those days than Microsoft, and more influential
than Lotus.
In other words, it was a lot like Apple in many ways. The
company started out with some innovative ideas that were primarily driven by
one man. The company depended on one primary product and was bolstered by a few
related products. Eventually, Ashton-Tate stopped innovating and instead
started depending on technology developed by others, and it would sue the
bejesus out of anyone that the company lawyers thought was getting a little too
close to its ideas for comfort.
There were differences, of course. Ashton-Tate became
famous because of a database program called dBase II, which ran initially on
the then new personal computer operating system called CP/M. When MS-DOS came
along, it ran on that, too.
So how does Apple's seemingly endless series of lawsuits
make it like Ashton-Tate? There are parallels. Like Ashton-Tate, Apple is very
aggressive when it comes to efforts to protect its products. And it appears the
company goes to great lengths to seek protections for products with technology
it might not actually own. Also like Ashton-Tate, Apple appears to be reaching
a time when innovation is flagging, replaced instead by the acquisition of
innovation by others, sometimes at the last minute.
In the current lawsuits between Apple and Samsung, the
charges and counter-charges have been traded so many times it's hard to know
what's real. But it is clear that many of the patents that Apple is claiming
aren't innovations at all and that the patents were either granted improperly,
or they're being claimed improperly by Apple.
Leaving aside the question of whether you can patent
a rectangle, Apple's claims of having invented the tablet computer or the
use of icons on a touch screen or a number of other claims are clearly
specious. Eventually, Apple will find itself being held accountable for this.
Wayne Rash is a Senior Analyst for eWEEK Labs and runs the magazine's Washington Bureau. Prior to joining eWEEK as a Senior Writer on wireless technology, he was a Senior Contributing Editor and previously a Senior Analyst in the InfoWorld Test Center. He was also a reviewer for Federal Computer Week and Information Security Magazine. Previously, he ran the reviews and events departments at CMP's InternetWeek.
He is a retired naval officer, a former principal at American Management Systems and a long-time columnist for Byte Magazine. He is a regular contributor to Plane & Pilot Magazine and The Washington Post.