Google Might Seek to Control Even More Mobile Patents

 
 
By Don Reisinger  |  Posted 2012-08-28 Email Print this article Print
 
 
 
 
 
 
 


5. Microsoft gains an upper hand

If there is any company that Google can't stand, it's Microsoft. And unfortunately for the search company, it's Microsoft that might just stand to gain the most here. If vendors run away from Android for fear of getting hit by Apple, the only logical place they'll go is to Windows Phone. That's bad news for Google–and its mobile market share.

6. Google might acquire more companies

It's entirely possible that Google will spend significant cash in the coming years to safeguard itself from possible lawsuits from Apple. Google knows that in order to be successful in any case, it needs to hold the right patents. That's why it acquired Motorola Mobility. Look for Google to purchase more companies with big patent portfolios just to safeguard itself from Apple.

7. Look for more and more patent filings

It's also possible that Google is currently looking for holes in Apple's patent portfolio and will try to win intellectual property rights on more technologies. As the mobile market has shown, the companies with the bigger portfolios have a better chance of protecting their turf and growing market share. Don't believe for a second that Google doesn't know that.

8. A shift in general strategy?

So far, Google itself has decided to stay on the sidelines in the mobile-patent wars, only responding to complaints from other companies. But perhaps the Apple victory will change that. Google needs to assert itself and make it clear that it can protect its vendor partners. In order to do that, it might just launch its own infringement cases against Apple and others.

9. The bonds might grow stronger

All of this talk about vendors potentially leaving Google's Android platform forgets one key alternative: it's possible that they'll instead decide to get closer to Google. As noted, Apple has yet to take on Google, indicating that it doesn't want that fight. Perhaps if vendors get closer to Google, they'll be able to protect themselves from Apple's lawsuits.

10. Google might be forced to release its own products

Let's not forget that there is a chance that Google's best response to Samsung's loss, and its best chance of maintaining market share with an Apple victory, would be to launch its own device. Yes, there are Google-branded products available now, but the company has yet to offer a device it has fully developed from scratch. Perhaps the Apple-Samsung case and the fallout that will ensue will prompt Google to protect itself a bit more with a product all its own.

Follow Don Reisinger on Twitter by clicking here



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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