Enterprise Mobility: Apple Should Release the iPhone 5 in 2012: 10 Reasons Why

By Don Reisinger  |  Posted 2011-04-19 Print this article Print
The White iPhone

The White iPhone

Apple says that its long-awaited white iPhone 4 will be made available this spring. Assuming that happens, why would Apple even consider launching the iPhone 5 this year? The white iPhone could be the stopgap between now and when it launches the iPhone 5. And considering how much hype is surrounding that device, it would likely keep iPhone sales up this year without requiring a new smartphone launch.
Each year at the Worldwide Developers Conference, Apple takes the opportunity to talk about its next iPhone. And in June, another WWDC will be held in San Francisco. So far, Apple has only said that it plans to discuss Mac OS X "Lion" and the future of its iOS platform. Other than that, talk that the iPhone 5 will come up is only speculation. Exactly what Steve Jobs and Company have planned right now is unknown. Chances are that the iPhone 5 will be put on display, given its history. But for the rest of the year, it would be best if Apple didn't unveil the iPhone 5. The smarter move for the company would be to focus its efforts elsewhere this year and release the iPhone 5 in 2012. Not only would it help its operation, but also it would simply make more sense. This eWEEK slide show presents the reasons Apple should break with tradition and release the iPhone 5 in 2012, rather than 2011. It might not be the popular move, but rest assured that it would be the smart move.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel