Apple Store Robbery Took 31 Seconds, Thieves Netted 23 MacBook Pros, 14 iPhones

 
 
By Nicholas Kolakowski  |  Posted 2009-09-03 Print this article Print
 
 
 
 
 
 
 

An Apple Store in Marlton, N.J., was hit by five thieves on Sept. 2, who made off with 23 MacBook Pros, nine iPod Touches and 14 iPhones. A video of the incident, currently circulating around the Internet, shows the thieves using a large rock to smash through the store's unprotected plate-glass front, before stealing the devices in 31 seconds. It was the second time that particular Apple Store has been robbed in 2009.

Call it the Great iCaper of 2009: At 2:05 a.m. on Sept. 2, a crew of thieves smashed their way through the plate-glass front of an Apple Store in the Promenade Shopping Center in Marlton, N.J., and made off with 23 MacBook Pros, nine iPod Touches and 14 iPhones.

The five bandits used a large rock to gain entry, and then indicated to the security guard that one of them had a handgun. Once in the store, they systemically made their way down the store's wide tables, sweeping up every device in their path. None of the notebooks, phones or portable media players included a lock to the table.  

The elapsed time of the robbery, caught on the store's security cameras, was 31 seconds. Depending on the options for each of the devices, the total take could have been around $37,651, or approximately $1,214 per second of high-speed larceny theft. In theory, the whole incident could have been prevented with one of those steel curtain walls you see lowered over certain storefronts after closing hours.   

"Upon obtaining the stolen items the suspects exited the store and traveled south through the parking lot towards a residential development," read a statement released by the Evesham Police Department. "Two of the suspects were observed wearing a black sweatshirt and a third suspect was observed wearing a red vest with a light colored long sleeve shirt underneath."

Police spokespeople had no further information to share. According to local news affiliates, this is the second robbery to hit that particular Apple Store; in March 2009, two men broke in and stole eight notebooks and eight iPhones. There was no word whether that earlier incident had any connection to the current one. 

The last crime to hit an Apple Store occurred on July 3, when an attempted armed robbery of the company's retail outlet in Arlington County, Va., resulted in an employee being shot and wounded.


 
 
 
 
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
 
 
 
 
 
 
 

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