Enterprise Mobility: Apple iPad 2 Aims to Battle Motorola Xoom, Samsung Galaxy Tab, Others

By Nicholas Kolakowski  |  Posted 2011-03-02 Print this article Print
iPad 2

iPad 2

Apple formally announced the iPad 2 in a San Francisco event March 2, ending months of speculation about the features of its next-generation tablet.
Apple formally announced its next-generation iPad in a San Francisco event March 2. Officially dubbed the iPad 2, the tablet offers hardware upgrades that Apple hopes will sway customers away from new, high-powered competitors such as the Motorola Xoom. Apple CEO Steve Jobs took the event stage to unveil the iPad 2. "Is 2011 going to be the year of the copycats? I think if we did nothing, maybe a little bit," he told the audience. "But we haven't been resting on our laurels." In addition to being thinner and lighter, the iPad 2 includes a dual-core processor, built-in gyroscope, front- and rear-facing cameras, and the option of either black or white casing. Apple plans on making the device available March 11, with models that will work on both AT&T's and Verizon's 3G networks. During his talk, Jobs couldn't resist a swipe at the Xoom, which runs Android 3.0 and retails for $799. Citing the pricing for the iPad 2's various models, he said, "Five of these six models are less expensive than $799. We only have one model that's more expensive than $799." Between keeping the same pricing, and the new hardware and software tweaks, Apple hopes the iPad 2 will hold the company's line against the tablet competitors due to flood the market this year.
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

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