Apple iPad 2 Fills in Most Feature Gaps

By Don Reisinger  |  Posted 2011-03-02 Print this article Print

5. The white body

When Apple announced the iPhone 4 last year, the company showed off both a black and white version of the smartphone. To this day, Apple has not sold a white iPhone 4. On March 2, however, it showed off a white iPad that it says will be on store shelves when the iPad launches on March 11. A white iPad might not appeal to the entire market, but having the ability to choose between a black tablet or a white tablet will undoubtedly suit the fancy of some folks.

6. Thinner and lighter means more mobile

Apple is getting serious about mobility. The company's iPad 2 is 33 percent thinner than its predecessor and a few ounces lighter. That difference, while not major, could do wonders for iPad sales. Tablets are about mobility and being able to carry a device around with ease. The smaller and lighter a device is, the better. Apple seems to understand that with the iPad 2.

7. The dual cameras

One of the main problems with the original iPad was its lack of cameras. Consumers couldn't take snapshots or have a video chat with others. Luckily, all that will change with the iPad 2, which will come with both a front- and rear-facing camera. The addition of the cameras extends the appeal of the iPad 2. And it allows customers to have FaceTime video conferences with those on the iPhone 4 and the new iPod Touch. Make no mistake, the iPad 2's dual cameras will be an important factor in consumer buying decisions.

8. Battery life is everything

What good is a tablet if its battery is drained too quickly? The longer a tablet's battery life, the more appealing that device is. It's plain and simple. Apple understands that and according to the company, the iPad 2 will offer 10 hours of battery life. The device's battery will hold up for more than a month on standby. Simply put, the iPad 2 is an efficient platform. And customers should be happy to hear that.

9. The entertainment consideration

At its event on March 2, Apple took time to talk about the entertainment options available to users. For one, the iPad 2 now supports HDMI output, allowing users to have mirrored video output of up to 1080p resolution on their televisions. It works with all apps and even supports rotation. In addition, the iPad 2's iOS 4.3 comes with an improved AirPlay function, letting users access built-in slideshow functions. And now that iMovie and GarageBand will be available to the iPad 2, allowing users to edit video and audio, it's easy to see why the iPad 2 is a worthwhile improvement over its predecessor.

10. Pricing, pricing, pricing

When it's all said and done, consumers want to know that they're getting the best device they can for their budget. In an attempt to appeal to those looking for good deals, Apple has kept iPad 2 pricing the same as its original iPad. So, prices range from $499 to $829. Considering 15 million iPad units sold at that price last year and this year's iPad 2 is even more appealing, it shouldn't surprise anyone if Apple's latest tablet sells extremely well.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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