iPad 3 Is Lurking

By Don Reisinger  |  Posted 2011-11-15 Print this article Print


5. Android has yet to prove itself

It's important to remember that Android has yet to prove itself as a successful tablet operating system. Until it does, nothing in the marketplace is going to change, no matter what the price range for tablets. So far consumers just don't like Android on tablets, and that's something everyone must keep in mind.

6. Apple's branding is too mighty

Even if the iPad 2 were on sale for $1,000, the device would be a blockbuster hit. The reason for that is simple: It's designed by Apple. For years, Apple has been viewed as the top hardware maker in the business, and consumers are willing to pay any price to get its products. That is no different with the iPad 2.

7. The other devices aren't changing

It's also important to examine the current collection of tablets on store shelves. There are many tablets that on paper at least look rather compelling, but in reality fall short. The RIM BlackBerry PlayBook, for example, comes with a small, 7-inch display and lacks native email and messaging applications. The Kindle Fire has just 8GB of onboard storage and no cameras. Simply put, price is the least of the worries of many tablet vendors right now, and that's keeping the iPad 2 atop the market, regardless of its price.

8. An iPad 3 is lurking

Even if Apple decides to drop the price of the iPad 2, the company is probably preparing to launch the iPad 3 within months. In other words, Apple might just drop the price of the iPad 2 to make room for the more expensive iPad 3. In the process, Apple will do nothing to change the status quo of the tablet market.

9. The enterprise is willing to pay the price

Although enterprises haven't always been so willing to deploy the iPad, it's increasingly warming to the idea. Most importantly to Apple, companies are more than willing to pay whatever price the iPad 2 goes for. So, don't expect things to change when it comes to tablet enterprise adoption. Companies have already voted with their wallets.

10. It's not about the price, anyway

Hopefully all these points have helped you come to one very important conclusion: When it's all said and done, tablet adoption by both consumers and enterprise users has little to do with price. Overall, they are fairly powerful computers that cost relatively little. As a result, tablets are successful because of their features, their brand and their marketing appeal. Price doesn't matter nearly as much as some think.

Follow Don Reisinger on Twitter by clicking here 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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