TouchPad Needs to Win Enterprise Customers

By Don Reisinger  |  Posted 2011-07-04 Print this article Print

5. The best functionality comes with webOS smartphone ownership

A key feature in HP's TouchPad is the ability to share content wirelessly. However, that's only possible when users tap a webOS-based smartphone against the TouchPad. Moreover, the TouchPad will allow webOS-based smartphone owners to read and answer text messages from the tablet. All others are out of luck. Simply put, unless a consumer owns a webOS smartphone, they can't take advantage of the TouchPad's best features. And that's quite unfortunate.

6. It falls short on mobility

Though the differences might seem negligible, HP's TouchPad falls short against the iPad 2 when it comes to mobility. According to HP, its tablet is 0.54 inches thick and weighs about 1.6 pounds. The iPad 2, on the other hand, is 0.34 inches thick and weighs just 1.33 pounds. The device is rather large compared to its top competitor, and it doesn't offer the same refined finish that customers are after. Design matters in the tablet market, and when the TouchPad is compared to the iPad 2, it falls short.

7. Where's the rear camera?

In one of the most surprising moves on HP's part, the company decided against including a rear-facing camera in the TouchPad. Instead, the device comes with only a front-facing camera. The iPad 2, on the other hand, has both a front- and rear-facing camera. Considering the importance of snapping photos with mobile devices nowadays, the exclusion of a rear-facing camera in the TouchPad is enough to make some customers scratch their heads.

8. Is webOS enterprise-ready?

Enterprise users will need to determine if webOS is ready for the corporate world. Though the operating system has been out for some time on smartphones, few companies have opted for webOS-based devices. With HP now trying to push its TouchPad on corporate users, IT decision-makers will need to determine if webOS is right for their operations. The only question is will they even take time to figure that out? As Apple pointed out in an earnings call earlier this year, many of the world's top corporations are considering bringing the iPad 2 to their companies. Moreover, many small businesses have already adopted the iPad 2. In other words, the iPad 2 is becoming an enterprise favorite, and the TouchPad might simply be too late to the game.

9. It's missing a 64GB option

Surprisingly, the HP TouchPad ships with just two storage options-16GB and 32GB. However, Apple's iPad 2 has established the benchmark in the marketplace, and that device features storage options ranging from 16GB to 64GB. The more storage available on tablets, the better for buyers. A growing number of people around the globe are loading their devices with video, music and other content, and they need all the storage they can get. By offering just 32GB at most, HP is putting its platform at a major disadvantage.

10. It's all about Apple

When it's all said and done, HP is facing a juggernaut in Apple. The company has been able to appeal to consumers and enterprise users around the globe with ease. The iPad 2 has easily dominated all other devices. HP is a well-known and respected brand in its own right. But it isn't Apple. And that alone could derail its TouchPad.

Follow Don Reisinger on Twitter by clicking here 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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