Concerns Over Pricing, Windows 8

By Don Reisinger  |  Posted 2011-12-12 Print this article Print


5. Prices are a major concern

Apple sells its iPad for between $499 and $829, depending on the version. But with tablet prices falling and consumers responding to discounted options, Apple is in desperate need of a cheaper iPad. The company can provide that by launching the iPad 3 with current prices while selling the iPad 2 at a discounted rate. It works in the iPhone ecosystem; why wouldn't it work with iPads?

6. Windows 8 is coming

Windows 8 is expected to launch late next year. And when it does, several tablets running the operating system will be available. Rather than get caught up in that wave of new tablets, Apple should launch the iPad 3 in the first quarter to avoid sharing the spotlight.

7. 4G is ready

Apple's decision to not include 4G connectivity in the iPad 2 was widely criticized by reviewers and industry observers. Apple, though, says it left 4G out because the networks aren't ready and it would have caused too many design compromises. But 4G networks are now ready, and Apple needs to bring that technology to the tablet sooner rather than later.

8. Spending may slow early in 2012

With the economy still in trouble and consumers spending cash this holiday shopping season, Apple might have trouble selling a sizable number of products in the first quarter of 2012 without a new iPad on store shelves. New iPads have a tendency to get people to spend money. Apple should remember that when first-quarter sales start to fall.

9. It establishes a six-month release schedule with the iPhone

The nice thing about launching the iPad 3 in the first quarter is that it allows Apple to have two major launches-the iPhone and its tablet-spread six months apart. Therefore, it gives consumers plenty of time to pick up both devices, and it gives the company's investors some jolts two times during the year, rather than just once. Launching the iPad 3 in the first quarter paves the way for the iPhone 5 to launch around September or October and, thus, maximize Apple's chances of generating huge revenue and profit figures.

10. It's what consumers expect

Apple has launched an iPad at the beginning of 2010 and 2011. To not do the same next year might be a mistake. After all, consumers who are waiting for the device might grow impatient and go elsewhere. Moreover, a delay could cause some to fear there is trouble afoot with Apple's iPad line. Doing what consumers expect when it comes to launch dates is by no means a bad thing.

Follow Don Reisinger on Twitter by clicking here 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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