Apple iPad Tablet of Choice for Small Businesses: NPD
Among the SMBs surveyed, 73 percent said they plan to purchase tablets over the next 12 months, the NPD Group found.Nearly three quarters of U.S. small and midsize businesses with fewer than 1,000 employees have plans to purchase tablets over the next 12 months, with the Apple iPad being the most considered tablet among those firms planning an upcoming purchase, according to IT research firm The NPD Group's third quarter SMB Technology Monitor. Among the SMBs surveyed, 73 percent said they plan to purchase tablets over the next 12 months, up from 68 percent in the NPD Group's second quarter survey. An overwhelming number, 90 percent, of all firms anticipate spending the same amount or more on tablets over the next 12 months. The average investment an SMB will spend on tablets is projected to exceed $21,000 over the next 12 months, but depending on company size, the intent and amount spent changes drastically, the report indicated.
Among the larger firms (501-999 employees), 89 percent plan to purchase new tablets, which is up 8 percent from the second quarter of 2011, and 95 percent are planning to increase or maintain their spending levels. On average, the larger firms plan to spend nearly $39,000 on tablet hardware, according to the report.