Apple iPad, iPhone, Mac Sales Break Records During Q1

 
 
By Michelle Maisto  |  Posted 2011-01-18 Email Print this article Print
 
 
 
 
 
 
 

Apple sold record numbers of iPads, iPhones and Macs during its fiscal first quarter of 2011, earning also its highest-ever revenue and income.

Apple announced record sales of iPads, iPhones and Macs, as well as its highest-ever earnings and revenue, during a Jan. 18 conference call announcing the results of its fiscal 2011 first quarter, which closed Christmas Day. Net profit during the quarter was $6 billion, or $6.43 per diluted share, on revenue of $26.74 billion.

"We had a phenomenal holiday quarter," Apple CEO Steve Jobs said in a statement released in advance of the call. "We are firing on all cylinders, and we've got some exciting things in the pipeline for this year, including iPhone 4 on Verizon, which customers can't wait to get their hands on." 

The industry was also anxious to hear if there would be news of Jobs, who Jan. 17 announced he would be taking a medical leave-his third-to "focus on his health." Jobs battled pancreatic cancer in 2004 and underwent a liver transplant in 2009.

However, Apple didn't discuss Jobs' health during the call, and Jobs made no surprise appearance, as he did during last quarter's call. However, when asked how far in advance Apple's planned road map extends, COO Tim Cook, who will take over the day-to-day operations of Apple in Jobs' absence, declined to answer-"That's part of the magic of Apple, and I don't want anyone to know our magic, because I don't want anyone copying it," Cook said-but offered a comment about his confidence in Apple that seemed, perhaps, to more exactly address how well Apple will be able to get by in Jobs' absence.  

"The team here has an unparalleled breadth and depth of talent and a culture of innovation that Steve has driven into the company ... excellence has become a habit," Cook said. "We feel very, very confident about the future of the company." 

And why shouldn't he? Apple sold 4.13 million Macs during the quarter (up 23 percent from a year ago), 16.24 million iPhones (up 86 percent) and 7.33 million iPads. However, iPod sales were down 7 percent from a year ago. 

Research firm IDC today reported that iPad sales represented nearly 90 percent of the media tablets that shipped worldwide during the third quarter of 2010, and forecast overall shipments to reach 70.7 million units by 2012. Cook said he was unworried about iPad competitors, calling the many Android-running units "vapor." 

As for whether iPad sales were "cannibalizing" iMac sales, as has been suggested, Cook noted that if the Mac team were a separate company from the iPad team, and was trying to make a device to compete with the iPad, what it would build is the MacBook Air. Further underlining his point, he added, "Cannibalization is not something that we're spending one minute on here." 

He added that if the iPads or others tablets do cannibalize the PC markets, as they likely to some degree do, Apple has a lower share of the PC market than some of its PC competitors-such as Hewlett-Packard and Dell.  So "the other guys lose a lot more, and we have a lot more to win because of that," Cook said. 

Cook also faced questions about how well Apple will be able to meet demand for Verizon Wireless iPhone 4 handsets, given that component availability has been an ongoing issue. 

"Regarding the iPhone 4," he said, "I feel very, very good about what we've been able to do. However, it's not enough. We do still have a significant backlog, and we are working around the clock to build more. I feel great [about] demand, but at this point I'm not going to predict when supply and demand will meet. We believe the [results] from the Verizon customers will be huge, so I don't want to give a prediction right now." 

Looking ahead to the second fiscal quarter, Apple CFO Peter Oppenheimer said in a statement that Apple expects revenue of $22 billion and "diluted earnings per share of about $4.90." 


 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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