Samsung Sales Are Catching Up

By Don Reisinger  |  Posted 2011-10-12 Print this article Print


5. The iPad 2 is still out there too

Starting soon, people around the world will be heading to stores to mark some products off their loved ones' wish lists. Many of those lists might have both the iPad 2 and iPhone 4S on it. Considering the aforementioned state of the economy, it's highly unlikely many folks will get both. Shoppers hoping to get the best bang for their buck might just opt for the iPad 2 rather than the iPhone 4S. Apple might have taken a risk by launching the iPhone 4S so late in the year.

6. Android is a powerhouse

All this talk of Apple seems to leave out one key component in the company's bid to get the iPhone 4S into as many hands as possible: Android. That operating system, while arguably not as nice as iOS 5, is still wildly popular with millions around the globe. Most analysts believe that its popularity will only increase over time. That alone could stunt the sales of the iPhone 4S.

7. Samsung is a major threat

Samsung has proved extremely success in the mobile market. In fact, the company is one of the top handset makers in the world, and its smartphone shipments are quickly gaining ground on Apple's. What's more, most agree that the company will prove to be the top competitor in the marketplace for the foreseeable future. Besides that, Google and Samsung are preparing to launch a Galaxy Nexus handset soon. These factors could mean trouble for the iPhone 4S.

8. If speed is the goal, it will fall short

One of the key selling points highlighted at the Oct. 4 iPhone 4S introduction was the iPhone 4S' speed. Apple said that the device can reach downlink speeds of up to 14.4M bps to match many 4G devices. However, what Apple didn't discuss is that those speeds are only possible on AT&T's network. Verizon and Sprint owners of the iPhone 4S, on the other hand, will be forced to stick with 3G speeds. That's a problem. It's something that customers who want 4G-like speeds will need to think twice about.

9. The carrier advantage must be taken into account

When talking about the success of the iPhone 4S, most folks will likely take the raw unit sales at face value when Apple announces them. However, it's important to not do that. Apple's iPhone 4S is available on three carriers in the U.S. at launch. The iPhone 4 wasn't available to Verizon customers until earlier this year and Sprint customers until this week. In other words, it's important to consider the pent-up demand for iPhones on these carriers as the iPhone 4S hits the market. So, when Apple touts iPhone 4S sales, perhaps it's a good idea to take them with a grain of salt and try to compare them fairly against predecessors. Upon doing so, those figures might not look so impressive.

10. Can Tim Cook do what Jobs did?

At the end of the day, the success of the iPhone 4S and all subsequent Apple devices comes down to Tim Cook and whether or not the company's CEO can lead the firm as effectively as his predecessor. Apple's iPhone is a success today due in large part to Steve Jobs. Cook, on the other hand was in Jobs' shadow. Does Cook know how to properly make iPhone decisions? Can he market products correctly? Time will tell.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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