Enterprise Mobility: Apple iPhone 5 Fever Is Spreading Rapidly: 10 Reasons Why

By Don Reisinger  |  Posted 2011-08-01 Print this article Print
The iPhone 4 Is Getting Old

The iPhone 4 Is Getting Old

Lets face it: the iPhone 4 is getting a little old in the mobile market. The device, while still holding its own against the competition, lacks the dual-core processor found in the iPad 2 (and rumored to be coming to the iPhone 5). It also doesnt come with 4G access. And its antenna troubles when users hold it in a death grip are still an annoyance. Current iPhone 4 owners know that their smartphone has a limited shelf life, and theyre already prepared to get their hands on the iPhone 5.
Apple has done it again. Even though it has yet to announce an update to its iPhone line, people around the globe are already clamoring to buy the company's next handset. In fact, a recent survey of shoppers found that one out of three are already planning to buy the iPhone 5, even though they have no idea what kind of features it will offer and how much it will cost. Apple's ability to attract customers before a device is even out is nothing short of astounding. Just about every other company needs to spend heavily in advertising marketing to get people to pay attention to their products. But Apple can allow the rumor mill to do its heavy lifting and attract customers without even trying. It's an impressive feat. But if you dig a bit further you would find there are solid reasons so many people are ready to line up to buy the iPhone 5. Whether or not Apple's next smartphone will be an impressive device doesn't matter. Even with the little information customers know now, they can make an informed decision on why they should get their hands on the next iPhone. Read on to find out how those folks came to that conclusion:
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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