Apple iPhone Appealing More to Enterprises

By Don Reisinger  |  Posted 2011-02-15 Print this article Print


5. Verizon plays a role 

One of the key elements of Android's success over the last couple years has been Apple's exclusive deal in the United States with AT&T. Potential iPhone customers in the U.S. simply didn't have as many options available to them as Android customers did. But now that the iPhone is running on Verizon's network, Apple has literally doubled its potential market. Given how popular the iPhone is, it's not a stretch to say that the next Apple smartphone will capitalize greatly on that expanded customer base. 

6. The iPhone 5 will be more enterprise-friendly 

One of the major issues standing in the way of even more widespread Android adoption has been its inability to attract enterprise customers. Recent scares over the potential of security problems hitting the Android platform have pushed some IT decision-makers away. The operating system also lacks the level of policy enforcement that corporate customers are after. But over the past year, Apple has made serious inroads in the enterprise, thanks to services like its Mobile Device Management, which allows enterprise users to monitor employee use while they're away from the office. The platform also includes security features that enterprise users are seeing value in. Combine all that with expected improvements to the iPhone 5, and Apple's smartphone might see more widespread enterprise adoption this year. 

7. A new and improved iPhone? 

As with every other update, the iPhone 5 will likely boast several new features that customers have been looking for. Speculation abounds that the device could come with a 4-inch display to get it closer to matching larger competitors, like the Droid X, which has a 4.3-inch display. The smartphone is also expected to include a more-capable processor-potentially a dual-core model-to deliver better performance. If those rumors are true, the iPhone 5 might just be the product power users have been waiting for. 

8. No single company has emerged as an Apple threat 

Motorola Mobility, HTC and Samsung have emerged as top Android handset makers. But when it comes to actually competing with Apple, it's tough to see how those companies are real threats to Steve Jobs and Company. Sure, they offer nice smartphones, but as Apple revealed in its last quarter earnings report, it sold 16.24 million iPhones during the period. Motorola Mobility, on the other hand, shipped 4.9 million smartphones during the last quarter. And that company offers many more devices than Apple. Until any single firm can emerge as a real threat to Apple, one shouldn't be so quick to believe that Apple, with an updated iPhone and Verizon capability, can't stunt Android's growth. 

9. Apple can capably focus on tablets and smartphones 

Google has proved itself as a top player in the smartphone space, thanks to its Android platform. But now it needs to show the world that it can capably compete in the tablet and smartphone space at the same time. It must prove that when it's focusing its efforts on tablets, it can still adapt to appeal to smartphone customers. It's much more difficult than some think. So far, only Apple has been able to achieve such success in those markets. That's why few question whether Apple's iPhone 5 will be a success, and some wonder if Google has what it takes to compete with Apple in both the smartphone and tablet markets. 

10. With latest improvements, what can beat the iPhone 5? 

When it comes down to buying decisions for consumers and enterprise customers, they want to know which device is best for them and their budget. If Apple delivers a smaller, cheaper version of the iPhone 5, it can appeal to budget-conscious customers. And if it delivers on the hardware improvements many expect in the iPhone 5, it will be able to at least match the competition. So, if the competition doesn't have an advantage, who can say that the iPhone 5 won't be able to cut into Android's success this year? Value propositions mean everything. And if Apple can deliver the best value proposition, it will have a huge year. 


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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