New Apple iPhone owners are more satisfied than are owners of all other devices, says a new report. Had the iPhone been offered to them, 34 percent would have bought it instead.
Google's Android mobile OS may have leaped ahead of Apple's iOS in market
share, but the iPhone still rules when comes to consumer opinion.
According to a Nov. 19 report from ChangeWave, more recent iPhone purchasers
- those who bought one during the last six months - reported being Very
Satisfied than did owners of Motorola, HTC,
Samsung or Research In Motion smartphones. While more than three-quarters of
iPhone owners gave the enthusiastic thumbs-up (77 percent), only 71 percent of
Motorola owners did, followed by 63 percent of those who bought HTC
handsets. Only 45 percent of Samsung owners said the same, followed by RIM
owners, at 44 percent.
Additionally, more than one-third of the non-AT&T phone owners said
they've have bought an iPhone instead, had their provider offered it. Plus -
the cherry on top for Apple - iPhone owners are increasingly delighted with
their smartphones, states the report. Despite the mess of "Antennagate" in
November - during which analysts posited that Apple
might lose "heart share" as well as market share
-84 percent of 32GB iPhone
4 owners said they were Very Satisfied, compared with 81 percent of 32GB iPhone
3GS owners in May.
The survey is also good news for Verizon Wireless, which is widely
expected to begin offering an iPhone
in January, though Apple still refuses
to comment on this. However, according to ChangeWave, such news may be
particularly bad for Motorola. Consumers who bought a Motorola smartphone were
the likeliest to have bought an Apple iPhone instead, had their service
provider offered one. When asked which they'd have purchased, 34 percent of
overall smartphone owners said they would have purchased an iPhone instead of
what they bought; when broken down by brand, 37 percent of Motorola purchasers
Behind Motorola, 36 percent of RIM owners would have gone for the iPhone
instead of their BlackBerry had they been given the chance, while 32 percent of
HTC owners and 28 percent of Samsung owners
would have done the same. Still, those who bought Motorola handsets were-behind
iPhone owners-the happiest with their devices. Among those who bought the
Motorola Droid 2, 74 percent said they were Very Satisfied; 71 percent of
Motorola Droid X purchasers said the same, followed by 69 percent of those who bought
the original Droid.
Among owners of HTC handsets, the
happiest were those with the Sprint-offered Evo 4G, 76 percent of whom said
they were Very Satisfied, compare with 70 percent of Droid Incredible owners
and 45 percent of owners of all other HTC
While RIM finished in last place, the good news for
the Ontario, Canada, phone maker is that its new Torch - the first to include a
QWERTY keypad and a touch screen - is the one users like most. While only 40
percent of Curve owners and 48 percent of Bold owners said they were Very
Satisfied, 64 percent of Torch buyers were still delighting in their purchase.