News Analysis: Apple's iPhone sales continue to dominate the mobile space. We examine why Apple is selling more iPhones than ever and why sales won't slow down anytime soon.
iPhone is a hot item this holiday shopping season
. The iPhone 4S is the top
smartphone in several countries around the world, including the United States
and United Kingdom. And most analysts believe Apple will be able to keep that
up for the rest of the year. Even better, research firms say that while 2011 is
the best year yet for iPhone, sales will likely be trumped in 2012.
course, Apple's ability to sell millions of iPhones is nothing new. For years,
the company has been attracting customers to its devices, and even though the
latest releases start at $200, consumers seem more than willing to spend that
cash to have what many believe is the best smartphone on the planet.
time around, though, there are a host of reasons why the iPhone has proved so
popular and its sales are exploding. From more options to the simple fact that
the iPhone is an Apple product, there's no wonder Apple's smartphone sales are
on the rise. Here's why iPhone sales are exploding right now:
1. First and foremost: It's the iPhone
there's one reason
why iPhone sales are exploding
, it's the simple fact that it is the most
desired handset in the world. From China to the U.S. to the U.K., consumers and
enterprise users want to get their hands on the one and only Apple iPhone.
2. Apple's branding is impeccable
has done a fantastic job over the years building its brand. Consumers trust
that Apple products will come with worthwhile features, and they believe that
the company's smartphones will hold up over time. That means something in the
consumer space, and the growing sales seem to prove that.
3. More carrier options
previous years, Apple sales were strong in the U.S.,
but they weren't necessarily groundbreaking
. Now, sales are easily outpacing those of previous years for one
main reason: More carriers are offering Apple's smartphones. Last year at this
time, just AT&T was selling the iPhone in the U.S. Now, the device is
available to Verizon and Sprint customers as well. More customers means more
4. Pricing, pricing, pricing
great thing about the iPhone is it hits a price point for any customer.
Consumers on a budget can get the iPhone 3GS for free from carriers. The iPhone
4 is available for as little $99 with a two-year contract for those who want
something a bit nicer. And those who want the latest and greatest handset can
spend $199 or more to get the iPhone 4S. Apple's handsets are hitting the right
price point to keep sales booming.
5. Android competition isn't where it
Apple had to worry more about Android-based smartphones, perhaps iPhone
sales wouldn't be so high
. After all, the iPhone is dominating the mobile
space right now compared to any other single handset on the market. And its
sales are a reflection of that. But this is because it doesn't have a real