Launch Timing, Apps, Siri Boost Sales

By Don Reisinger  |  Posted 2011-11-28 Print this article Print


6. iPhone 4S launch timing

Is there any doubt that iPhone 4S sales are strong because of impeccable launch timing? Rather than offer the smartphone over the summer, Apple decided to unveil it toward the end of the year, effectively making it a hot item this holiday season. In January, expect to hear about huge iPhone 4S holiday sales.

7. Don't forget the apps

One key selling point of Apple's iPhone has been its App Store. Developers are flocking to the marketplace, and consumers see it as a great way to extend the iPhone's functionality. There are other mobile stores, including the Android Market and BlackBerry App World. But the Apple App Store's volume and quality of products keep iPhone users loyal.

8. Siri is captivating customers

Apple's decision to launch the iPhone 4S with Siri functionality is a good one. Siri is a unique voice-activated virtual personal assistant that can't be found with the same level of quality anywhere else. What's more, Apple has done a fine job of promoting the feature to build excitement for it. Without Siri, it's tough to say if Apple sales would be as strong as they are.

9. More iPhones models means more sales

As noted, Apple has outstanding pricing options available to iPhone customers. But there's more to that story. Unlike previous years when Apple has sold just one or two iPhone models, this year, it's selling three. As Android handset sales have shown, the more phone models available to customers, the more will be sold. Don't lose sight of that when evaluating the iPhone's skyrocketing sales.

10. Safety first

Although Apple and Google are in a bitter battle for mobile market dominance and Android is winning handily in overall mobile OS market dominance, many enterprise users are opting for the iPhone over any other device. Many IT decision-makers are reasoning that the iPhone, thanks to iOS, is far more secure than Android. That's another factor helping to boost Apple sales. Looking ahead, expect security to continue to play a key role in enterprise smartphone purchases.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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