Apple iPhone Zealots Find Religious Fulfillment at Mobile Altar
News Analysis: An informal study by the BBC demonstrates something we've always suspected-Apple iPhone fans are religious zealots. Further Study would likely show the Android faithful rank alongside iPhone adherents in religious fervor.An informal study by the BBC appears to reveal that Apple customers react to the brand with religious fervor. To do this the Beeb got a team of neuroscientists to perform an MRI on the brain of an admitted Apple fanatic-Alex Brooks, editor of World of Apple - and showed him images of Apple products. According to the BBC's Alex Riley and Adam Boome, the researchers said that the brain response was the same as when a religious person sees religious images. For those of us who write about the iPhone, this explains a lot. If you have the chance to read the comments to my column when I say anything at all about an iPhone or an iPad, you notice that even the slightest negative comment elicits an extreme reaction. In fact the reaction is a lot like what you see if you criticize someone's belief in God or their particular religious sect. Well, almost-I haven't noticed any Apple terrorists out there.
No doubt you can already tell that the BBC study is flawed. There's no random sample, the sample size of 1 is statistically meaningless, and there's no control group. However, this is a phenomenon that clearly needs further study.