Apple to Bring iPhone OS to Apple TV?

 
 
By Michelle Maisto  |  Posted 2010-02-24 Email Print this article Print
 
 
 
 
 
 
 

Apple's advertisement for an engineering manager ready to bring the iPhone OS to new platforms has encouraged thoughts of big changes for Apple TV.

Apple appears to have a plan to bring the iPhone OS to new platforms.
 
On the Apple Website, the company has posted a job opening for an engineering manager that states, "Apple's Core OS organization is looking for a talented and inspired manager to lead a team focused on bring-up of iPhone OS on new platforms."
 
The job's responsibilities include "defining the software road map to support a range of hardware platforms, including iPhone and iPod."
 
With the iPad having already been introduced, many believe the next logical device to receive the iPhone OS is Apple TV.
 
"Apple TV is the obvious choice," Ezra Gottheil, an analyst with Technology Business Research, told eWEEK. "The iPad is where it's already gone. They will look for [additional] opportunities, but they're not going to go for it unless it's a really good fit."
 
Apple TV arrived with the iPhone at Macworld 2007, but quickly became the lesser known of the two. A small, super hard drive of sorts-measuring 7.7 by 7.7 by 1.1 inches-Apple TV connects to a high-definition television through an HDMI cable and enables users to rent or buy HD movies, buy HD television shows, listen to iTunes or Internet radio and view their photos or videos on the television.
 
In September 2009, Apple eliminated the 40GB Apple TV model and reduced the price of the 160GB model from $329 to $229.
 
Gottheil said the primary benefit that the iPhone OS would bring to Apple TV is its browser.
 
"In addition to being able to play your own content and App Store content, you'd be able to browse the Web," Gottheil said.
 
He added that the interface was now familiar and intuitive to millions of people, since it runs on twice the number of devices that Mac OS is on.
 
Plus, Gottheil added, "It's optimized for simpler tasks, it's full-screen, it's not truly about multitasking and it doesn't rely on precise pointing, which makes it a good choice for a [less-than-full PC] type of device."
 
Putting the iPhone OS on a full PC, he said, would be silly. "It would turn its chief advantage-its simplicity-into a problem."


 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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