Both Sides Are Demanding Huge Damage Awards

By Don Reisinger  |  Posted 2012-07-31 Print this article Print

5. Samsung has its own patent claims against Apple 

Samsung isn€™t just on the defense here. In fact, the company has hit Apple with its own onslaught of patent-infringement claims, saying that the iPhone maker€™s mobile products are violating its intellectual property. Apple will therefore need to defend itself against those charges. 

6. Samsung wants a serious payout, too 

Although Samsung hasn€™t mentioned a specific figure that it wants in damages from Apple, the company has said that it deserves royalties on all products the Cupertino, Calif.-based company sells. Samsung says that Apple is violating its standard, essential patents and should be compensated for all infringing devices on a rate of 2.4 percent of the sale. Apple believes that number is too high. 

7. This is one of many 

Think this is all over after the trial? Think again. Apple and Samsung are arguing this case in the United States, but are also litigating similar cases in the United Kingdom, Australia, Germany and other parts of Europe. A victory for either side here won€™t have much effect elsewhere around the world. 

8. Samsung products could be banned from sale 

If Apple gets its way, the company will ask the court to ban the sale of Samsung mobile products in the United States. Apple has said that any and all infringing devices should not be sold or imported into the United States. If the case comes to that, Samsung will either have to comply with that verdict or modify its existing devices to ensure they don€™t infringe. 

9. It impacts all future litigation 

In the legal world, precedent is a major determining factor for court cases. Once the court reaches a verdict in the Apple and Samsung trial the final ruling, allowing for the inevitable appeals, could dramatically impact other litigation going on around the mobile market. Don€™t forget: Apple is waging legal battles with other mobile device manufacturers besides Samsung. A victory in this case could help other cases around the world. 

10. Expect some revealing executive testimony 

Although Apple CEO Tim Cook and the company€™s senior vice president for industrial design Jonathan Ive won€™t be testifying during the trial, Apple will be sending a host of prominent executives, including Phil Schiller and Scott Forstall. In other words, expect to read about some juicy executive testimony after they take the stand. 

Follow Don Reisinger on Twitter by clicking here

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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