Jobs to Focus on Buyer Value, Market Successes

By Don Reisinger  |  Posted 2010-08-31 Print this article Print


5. The iPad iOS update 

Apple announced earlier this year that it plans to bring iOS 4 to the iPad in the fall. Considering the company is holding its event on Sept. 1, it's not a stretch to say that it will also announce the iPad iOS 4 update at that event. After all, it's time for an update, it's something that consumers have been waiting for, and it makes sense in terms of timing.  

6. The iPad's success 

Once Apple starts talking about the new iPad update, expect the company to focus much of its time on how successful its tablet has been. If Apple is good at anything, it's making sure the world knows about its triumphs. Expect an iPad sales report at this event. 

7. A vastly improved iPod Nano 

Apple will also unveil a better iPod Nano. As music lovers know all too well, Apple has done little over the past few years to improve its iPod Nano. In fact, the company has either offered a slightly redesigned body or more capacity. But this year, all that will change. In fact, Apple could introduce an iPod Nano boasting a touch screen and app availability. 

8. Value, value, value 

Apple is facing more competition than ever. And with Google coming on strong, the company could have some trouble enjoying the success it once had. Realizing that, Steve Jobs will likely make the "value" argument during his presentation. He will show why his products offer more functionality than the competition at the same price. And he will undoubtedly drive the point home that consumers who want the best experience will find it from Apple.  

9. Market-share figures 

Apple is certainly self-conscious about the success of Android OS recently. But expect Steve Jobs to have a unique take on those market-share figures. He will point out that on a device-by-device basis, Apple is leading the marketplace. He will also point out that those figures were released prior to the iPhone 4 hitting store shelves. In other words, expect a much different tone from Steve Jobs on OS market share. 

10. The viability of touch technology 

Steve Jobs will spend some time talking about the value his company sees in touch technology. It makes sense. Apple is the world's top touch-screen company. And it's currently providing its technology in far more products than the competition. Steve Jobs will tout that. And he should want to discuss why, going forward, his company has the best position in the touch-screen market.


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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