NEWS ANALYSIS: Apple will be holding one of its typical January media briefings where it introduces one or more new products. Until then, it's always fun to speculate on what Apple will introduce.
the middle of January, and that used to be Macworld time. While that
once-popular show is no more, that won't keep Apple from sticking to its
usual product introduction schedule.
Apple is planning to hold a special press event in New York City on Jan. 19
far, the company has only said that it will be focused on education, but has
not divulged any key details that could provide valuable insight into what
exactly it will say. The latest rumors say Apple could discuss textbooks and
their integration into iPads, but until the iPhone maker makes that
announcement, there's no way to know, for sure.
over the last year or so, Apple's events have become a bit easier to predict.
Not only does the company now provide clues, but it appears the much-touted
secrecy is starting to lose some of its old charm. In fact, more rumors than
ever are emerging that actually turn out to be true, despite all of Apple's
efforts to prevent news leaks.
that, and given what we know so far about Apple's education event on Jan. 19,
it might be a good time to discuss some of the things the company will likely
discuss at its show.
on to find out what to expect from Apple's Jan. 19
event in New York City
1. Digital textbooks
get the easy one out of the way: Apple will be showing off support for digital
textbooks at its New York City event. All the rumors point to the move, and its
decision to go to New York further supports it. At this point, unveiling
digital textbooks looks to be a near certainty.
2. iPad talk
iPad will, of course,
make a showing at the New York City event
. Apple will discuss how it can
play an integral role in education, and there's a good chance the company will
discuss its strong sales among students. Apple might talk about other products,
but the iPad will likely take center stage.
3. Other education-focused announcements
not believe that Apple will be content to simply talk about textbooks. The
Cupertino, Calif., company will also likely discuss its other education
initiatives and make a case for colleges and universities to adopt its devices.
Textbooks are just the tip of the iceberg.
4. Key stats, of course
wouldn't be an Apple event without the company talking up some of its recent
sales figures for its products, from iPads to application downloads. Expect to
see Apple start out its show with quite a bit of business data. It might be
boring for some listeners, but it's Apple's little way of taking shots at
competitors. It will also provide an early indication of whether or not 2012
will be another prosperous year for Apple.