Forget About Hearing iPad 3 News

By Don Reisinger  |  Posted 2012-01-12 Print this article Print


5. Forget about hearing iPad 3 news

Apple won't discuss iPad 3 rumors at all during its Jan. 19 event in New York City. The company will want to focus all the attention on its education efforts and allow the iPad 3 to take center stage another day. From a business perspective, it's a smart idea, but for those clamoring to get their hands on the iPad 3, it's a disappointment.

6. Tim Cook's absence

There's a good chance Apple CEO Tim Cook won't be in attendance at the Jan. 19 event. Instead, the company is expected to send Senior Vice President Eddy Cue to announce all the details on its new education effort. The move isn't all that surprising, considering Cook is taking more of a backseat role in announcements.

7. Schools announcing iPad adoption

Apple likes to bring some partners on stage to help drive the point home that what it's doing is good for everyone. At its New York City event, there's a solid possibility it might bring along a few representatives of colleges and universities to discuss the value of iPads and digital textbooks and announce their adoption of those offerings in their operations.

8. Cheaper iPad pricing for students?

This one might be a long shot, but Apple might just try to improve its digital textbook adoption by offering its iPad at a discounted rate for students. It's not a typical Apple move, but if the company is deeply concerned about getting into the textbook market with ease, it might be the best idea for it.

9. iCloud talk

Although iCloud hasn't come up in the rumors surrounding the digital textbooks, it's likely that it will play a role in some way. Will it be used to synchronize comments made on textbooks for others to see? Will it store a student's page when they want to read some content on their iPhones? There's no way to know for sure, but iCloud could be an integral component in Apple's textbook push.

10. Steve Jobs mention as the brains behind the move

Last year, author Walter Isaacson's biography of Steve Jobs mentioned the Apple co-founder's desire to enter the digital textbook space, saying that he could see Apple becoming a "destructive" force in that space. It was an interesting comment, and it underscored his ability to see value in what has become an $8 billion-a-year industry. Expect prominent mention of Jobs to be made at the event and for Apple to underscore how important he was in making the deals happen.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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