Apple Pricing Really Isnt a Deal Breaker

By Don Reisinger  |  Posted 2011-10-24 Print this article Print


5. Design, design, design

Look around the notebook space and try to find another product that is as well-designed as Apple's MacBook Pros. The latest versions of the computer come with the familiar aluminum finish, a full-sized backlit keyboard and a good-looking display featuring a black bezel. Add that to the MacBook Pro's thin body, and it becomes clear that the device is easily mobile and far more attractive than its competitors.

6. FaceTime support

Although it's sometimes overlooked by analysts, Apple's integration of FaceTime into its entire line of computers is an important factor. Each quarter, Apple sells millions of iPhones and iPads. The majority of those devices, including the iPad 2, iPhone 4 and iPhone 4S, come with support for Apple's FaceTime video-chatting tool. As more of those products sell, consumers will want to be able to engage in video chatting both through their handsets and on computers. They can do that, in HD, on the MacBook Pro. It's just another feature that makes the MacBook Pro appealing.

7. Security

Apple's MacBook Pro will ship with Mac OS X Lion. What that means is that not only will owners have all the benefits of Apple's latest operating system, including improved performance, easy access to applications and improved email, but also superior security. Windows 7, while a nice operating system in its own right, is not nearly as secure as Mac OS X. It's an issue. And it's something that consumers and even some enterprise users think about when choosing between a PC and a MacBook Pro.

8. Gamers, video developers rejoice

For consumers buying the 15- and 17-inch versions of the MacBook Pro, there is an awful lot to like. Chief among the features worth mentioning is the discrete graphics cards. In fact, according to Apple, the two models have graphics performance that's twice as fast as previous MacBook Pro models. Gamers and video developers will be especially happy to hear that.

9. More storage means more value

As consumers add more video and music content to their hard drives, they need more storage. So Apple beefed up the amount of capacity in its MacBook Pro line. Now, consumers can choose up to 750GB on the 13-inch MacBook Pro model. The 15-inch versions can come with either 500GB or 750GB hard drives, while the 17-inch model comes standard with 750GB of storage. That should be more than enough for the vast majority of users.

10. Affordability

Apple is often cited for charging too much for its products. And at first glance, that might appear to be the case with the MacBook Pro, considering it starts at $1,199 and goes up to $2,499. However, Apple's MacBook Pro line is actually more affordable than some think. As noted, the computers come with top-of-the-line components, a superior operating system and strong security. Sure, a comparably equipped HP machine can be purchased for hundreds of dollars less. But when it comes to longevity and quality concerns, Apple's MacBook Pro might just prove more appealing, even with its higher price.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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