Mobile and Wireless: Apple's New 4G-Powered iPad Hits the Stage in San Francisco

By Chris Preimesberger  |  Posted 2012-03-07 Print this article Print


Casually dressed Apple CEO Tim Cook shows the first photos of the iPad 3, which comes in either black or white. No silver, at least at this time.
Apple took the wraps off the third generation of what is fast becoming the world's most popular personal computer, simply called the new iPad, on March 7 at the Yerba Buena Center in downtown San Francisco. In an event live-Tweeted around the world, Apple CEO Tim Cook and Marketing Director Phil Schiller explained to a packed house of journalists and analysts the new tablet's features and capabilities. You can read about the details of the new iPad here, courtesy of eWEEK Senior Writer Nick Kolakowski. For now, however, you can see some of the first photos of the product here in this presentation. In addition to the new processor, called the A5X, the new iPad is Apple's first mobile product to use newer 4G Long-Term Evolution (LTE) wireless technology. Both AT&T and Verizon Wireless plan to carry the new iPad and offer customers a discount with a new contract. Apple also plans to offer a WiFi-only version of the new iPad for $499. The new iPad goes on sale March 16. (All photos by Chris Preimesberger, Editor of Features and Analysis, eWEEK. Twitter: editingwhiz)
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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