Apple's New iPad: 10 Reasons Some Consumers Will Balk at Buying It

 
 
By Don Reisinger  |  Posted 2012-03-08 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Apple's New iPad might be a hot buy for early adopters, but for many consumers and potential business buyers, it might be one tablet they pass over.

Apple's new iPad is scheduled to hit store shelves on March 16. And when it does, you can expect the device to be a hot seller across the world as pent-up demand for the latest and greatest Apple tablet reaches a tipping point. Chances are, lines will be extending around Apple stores, and there will be a short supply just hours after the device hits store shelves.

But what will happen after the early adopters and dedicated Apple fans get out of the way? Will the average mainstream consumer or potential enterprise buyer jump to buy Apple's new iPad? Will they, too, be in line, waiting to get their hands on the device the first day it's available?

Unfortunately for Apple, they might not. Sure, there will be millions of iPads sold this quarter and next, and there's a good chance the device will eventually set sales records. But there are also several compelling reasons today's consumers might balk at picking up the new iPad. Despite its new A5X processor and Retina Display, the new iPad has some flaws many consumers won't want to look past.

1. They have an iPad 2

For consumers who own an iPad 2, getting the new iPad might not make much sense. The device comes with a better display and 4G LTE, but other than a few other minor improvements, it's basically the same device they own. The new iPad is great and all, but spending another $500 or more on a device that's basically the same thing you own is not always a worthwhile purchase.

2. The LTE pricing is expensive

For those who want to get in on the 4G LTE craze, buying the new iPad is cost prohibitive. Each version of the LTE-equipped iPad is $130 more expensive than its WiFi-only alternative. And don't forget to add to that price the cost of LTE services, which can range from $15 on up to $50 a month.

3. Where are all the improvements?

As noted, Apple's new iPad comes with only a few major improvements. Consumers who had been listening to the rumors were hoping to find something far more revolutionary. Those folks don't like being disappointed. And they especially don't like spending money on nominal upgrades.

4. Does the name mean the real iPad 3 is coming?

Apple's decision to call its latest release the "new iPad" is telling. It could mean that the company is trying to change its branding, but it might also mean that the real iPad 3 will be launching eventually. For consumers who believe in the latter, waiting to see if Apple follows through on that promise might be a good idea.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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