Apple's new iPad faces competition from a number of rivals, including Microsoft's Windows 8 and Google Android.
The latest version of Apples iPad offers features designed
to make it stand out from the competition, including a high-resolution Retina
Display and a rear camera capable of shooting 1080p video. It also supports 4G
Following Apples March 7 unveiling, outside analysts
appeared roundly upbeat about the tablets marketplace prospects. We believe
Apple will maintain its dominant market share of the fast-growing tablet market
despite increased competition, T. Michael Walkley, an analyst with Canaccord
Genuity, wrote in a March 8 research note. We believe the new iPad has raised
the bar relative to competing tablets with impressive hardware specifications,
competitive pricing, and the leading software ecosystem.
All that being said, however, Apple does face some
competition in the space. Here are some of its biggest current (and upcoming)
bid to expand its Windows franchise beyond traditional PCs and into the
mobility realm, Microsoft engineered the upcoming Windows 8 to operate on not
only laptops and desktops, but also tablets. The new Start screen, which
embraces the same Metro design aesthetic that also defines Windows Phone and
the new Xbox dashboard, offers the user big, colorful tiles linked to
That tablet-friendly interface, in combination with an app
store and a touch-friendly version of Office, will make Windows 8 a significant
challenger in the mobility space. Microsoft and its manufacturing partners can
pour considerable resources into the effortand they will, considering how
Redmond sees Windows 8 as a do-or-die effort.
manufacturers around the world introduced Google Android tablets, hoping their
entry would prove to be an iPad killer. Many of these devices arrived on
store shelves with much fanfare, only to meet with anemic sales. But that
doesnt mean these rivals will slink away into the night. Indeed, Android
creator Andy Rubin told The
New York Times
that Google will double down on the tablet space in 2012.
Whatever that means, Android clearly isnt down for the countand that could
spark continued issues for Apple.
Intel-driven Ultrabook initiative, in which various manufacturers produce
super-thin laptops with powerful specs, isnt a direct threat to the iPad in
the same way as, say, a Windows 8 or Samsung tablet. However, a portion of
users torn between an iPad or an ultra-portable laptop might vote with their
wallets for the latter.
However the tablet competition shapes up in 2012, the new
iPad clearly solidifies Apple as the company to beat in the space. But when
youre the king, everybody else wants a shot at the crown.
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