Mobile and Wireless: Apple's New iPad Launch: A Behind the Scenes Look
Apple took the wraps off the third generation of what is fast becoming the world's most popular personal computer, the iPad, on March 7 at the Yerba Buena Center in downtown San Francisco. During a live presentation, Apple CEO Tim Cook and Marketing Director Phil Schiller explained to a packed house of more than 600 journalists and analysts the new features and capabilities the company included with the new device, which many had called the "iPad 3," but Apple seems content to just call it the iPad. eWEEK made its way into the event to check out the new iPad and show what Apple is offering, including the new display, updated processor and 4G capabilities. However, there is always more going on at an Apple event than just a product announcement. Much of that is the legacy of the late Steve Jobs, who helped build these events from mere unveilings into earth-shattering events that everyone must see. So, with that in mind, here's a special look at what went on behind the scenes at Apple's March 7 event.