News Analysis: Apple will be holding a special iPhone media briefing on Oct. 4. While Apple isn't saying exactly what it will talk about, there are a number of things we can be fairly sure it won't talk about.
After
a long wait, Apple has finally announced that it will be
holding a special iPhone-related media briefing at its Cupertino, Calif.,
headquarters on Oct. 4. The company hasn't announced what it plans to
discuss at the event and has not even given any indication if it will show off
the long-rumored iPhone 5, an iPhone 4S or both. At this point, the only thing
folks know now that they didn't know a week ago is where the event will be
held.
Even
so, speculation abounds over what Apple will announce at the event. Will it
show off two new iPhones? Will it unveil the new iPad along with it? Will Tim
Cook discuss his strategic vision for Apple or talk about Steve Jobs? At this
point, it's anyone's guess what Apple might discuss.
However,
as the big day inches closer, it's becoming a bit easier to predict what Apple
won't talk about at the event. As history has shown, Apple events are marked as
much by those things the company announces as the things that it doesn't talk
about. Right now it might be the things that it won't talk about that are more
predictable.
Read
on to find out what Apple will not discuss at its Oct. 4 iPhone event.
1. iPad 3
Earlier
this year,
there was some speculation that Apple would unveil the iPad 3 this fall.
However, the latest reports from
analysts suggest that won't happen, and for good reason. The iPad has
historically been announced earlier on in the year. Considering Apple will
likely launch the new iPhone (or iPhones) in the coming weeks, the company
won't want to cannibalize its sales. So don't expect the iPad 3 to make an
appearance at next week's event.
2. Steve Jobs' health
When
Steve Jobs announced that he was stepping down as CEO of Apple to take over as
chairman of the company's board of directors, it was an end of an era at the
world's biggest technology firm. Apple fans and the many others who follow the
company were understandably concerned about Jobs' health following that announcement.
However, don't expect Apple to talk about their co-founder's health status at
the iPhone event. As Apple has proved in the past, it believes Jobs' health is
a private matter, and it will stay that way next week.
3. Tim Cook's plans for the future
As
the new CEO of Apple, Tim Cook has yet to fully detail what his ideas are. For
now, it appears
Cook is content to simply follow Jobs' strategy and continue to make Apple
an innovator in the marketplace. What's more, Cook apparently wants to maintain
Apple's renowned secrecy. So, at the iPhone 5 event next week, don't expect
Cook to divulge his plans for the future.
4. New iPods
Over
the years, Apple has unveiled new iPods in September. But as the month comes to
a close, it's becoming apparent that that won't happen, prompting some to
wonder if the company will talk about iPods at its iPhone event. It won't.
iPods simply aren't as important to Apple any longer, and it seems that the
company will show off new versions of those devices whenever it gets around to
it-not sooner.
5. The long-rumored music-streaming service
Even
since Apple acquired Lala in 2009, there has been rampant speculation that the
company will be launching a music-streaming service. The whispers grew louder
earlier this year when Apple unveiled iCloud. But so far, Apple has not
committed to music streaming, and it's quite likely the company is having
trouble inking deals with record labels to make such a service work. So, at the
Oct. 4 event, those hoping to hear about a music-streaming service will once
again be disappointed.
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