Enterprise Mobility: Apple's Secrets to Success: 10 Factors That Make Its Products Shine

By Don Reisinger  |  Posted 2011-12-06 Print this article Print
Ease of Use

Ease of Use

Ease of use is arguably the biggest factor contributing to the success of Apple products. Whether its the iPhone, the iPad or a Mac, consumers can pop the devices out of the box and know how to use them. Thats not the case with many products. And it helps Apples sales immensely.
Apple products are universally renowned for their solid design and extremely strong sales. In fact, over the last decade, Apple has proven that regardless of the market it enters, whether it is hardware or software, it can find a way to attract customers and establish itself as the go-to option against all the others. But what makes Apple's products special? For years now, consumers, researchers and even competitors have been trying to determine what goes into Apple products to help them sell as well as they do. Is it all about design? Is it the mystique of using Apple products? Or is it something that no one has quite put a finger on yet? Of course, Apple won't say. But if we dig into the company's many products and analyze some of the features we might find, there is a general formula for success that Apple uses with each new product it sells. This eWEEK slide show will examine the elements of that formula and show that when it comes to Apple's products, certain essential factors make them a success.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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