Enterprise Mobility: Apple's Secrets to Success: 10 Factors That Make Its Products Shine
Apple products are universally renowned for their solid design and extremely strong sales. In fact, over the last decade, Apple has proven that regardless of the market it enters, whether it is hardware or software, it can find a way to attract customers and establish itself as the go-to option against all the others. But what makes Apple's products special? For years now, consumers, researchers and even competitors have been trying to determine what goes into Apple products to help them sell as well as they do. Is it all about design? Is it the mystique of using Apple products? Or is it something that no one has quite put a finger on yet? Of course, Apple won't say. But if we dig into the company's many products and analyze some of the features we might find, there is a general formula for success that Apple uses with each new product it sells. This eWEEK slide show will examine the elements of that formula and show that when it comes to Apple's products, certain essential factors make them a success.
Ease of Use
Ease of use is arguably the biggest factor contributing to the success of Apple products. Whether its the iPhone, the iPad or a Mac, consumers can pop the devices out of the box and know how to use them. Thats not the case with many products. And it helps Apples sales immensely.