Competition Ganging Up on Apple iPhone

By Don Reisinger  |  Posted 2010-08-03 Print this article Print

5. Developers keep coming

One of the main reasons why Apple has been so successful is its ability to attract developers. With millions of users, developers have created more than 240,000 applications to profit off Apple's growing user base. But with Android selling so well and its year-over-year growth nearing 1,000 percent, developers are starting to realize that there might be as much, or perhaps even more, sales opportunity on Android. Look for the Android market to expand rapidly and Apple's App Store growth to plateau. It might not happen overnight, but it could happen sooner than some think.

6. One against many

Apple is facing an increasing number of competitors. The company is up against Symbian OS, RIM's BlackBerry, Windows Mobile and a slew of competitors that are trying desperately to capitalize on the market that Apple carved out. As that competition grows, it will be even more difficult for Apple to maintain its dominance. After all, the iPhone might be tops right now, but eventually, the competition will come up with something new and put the onus back on Apple to innovate. With more competition, the chances of that happening grow exponentially.

7. RIM and Microsoft

Google might be the biggest threat to Apple right now, but Microsoft and RIM are also closing in. RIM is well on its way to unveiling BlackBerry 6, the latest version of its venerable software, which could be its best answer to iOS yet. And although Microsoft has been slow to capitalize on the market Apple has carved out, Windows Phone 7 could potentially change things up in the mobile market, thanks to the software's new design ideas and Microsoft's ability to attract vendors. Microsoft could hurt Apple's chances of fully dominating the mobile market more than expected.

8. Apple's PR struggle

Apple has made several mistakes with the iPhone 4 that could negatively affect its ability to sell smartphones going forward. By not handling the iPhone 4's antenna issues the right way, Apple has put itself in the crosshairs of those customers that expected a prompt and permanent fix from Apple. By allowing the iPhone 4's antenna woes to continue to be news, Apple has caused some to wonder if they should really get an iPhone 4. Admittedly, that won't drastically affect Apple's sales. But it could turn those people to other devices. And when that happens, Apple will lose another sliver of the market.

9. The iPhone isn't the only viable phone anymore

For a while, the iPhone was the only viable touch-screen smartphone on the market. It was far ahead of anything that was being offered by the competition. But all that has changed. The Motorola Droid X is a fine alternative to the iPhone. Even the HTC Droid Incredible stands up nicely against the iPhone. With RIM preparing a new slate of BlackBerry devices to take on Apple, it's quickly becoming clear that consumers have more solid choices than ever before. That won't be good for Apple's market share figures.

10. Consumers are starting to trust Google

Trust is a major obstacle for most consumers to overcome. They need to know that the device they plan on buying is one that will work the way they want it to. Apple has enjoyed the trust of consumers for a long time. And when it came to touch-screen smartphones, it was alone. Today, it's not. Consumers believe that Google can provide just as viable of an experience as Apple. And they're proving that by voting with their wallets. As that trust grows, look for Google to capitalize, and for Apple to lose market share because of it.


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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