Apple's Steve Jobs Has Reshaped the Tech World: 10 Ways He Did It

 
 
By Don Reisinger  |  Posted 2011-04-11 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Steve Jobs has authorized a biography on his life. So, what better time to take a look back at 10 things he has done to change the tech world forever?

A new book is in the works that promises to shed more light on Apple. Dubbed "iSteve: The Book of Jobs," the book, which is written by Walter Isaacson, is an authorized biography of Apple co-founder Steve Jobs. It's scheduled to hit store shelves next year, and include some insight from Jobs himself, as well as colleagues and family members. Exactly what the book will highlight is unknown for now. But considering it has been authorized by Jobs, it will likely highlight some of his greatest accomplishments over the years.

Jobs is one of the more accomplished CEOs to ever work in the technology industry. He built a company from scratch into a household name, which incidentally is one of the greatest organizations in the history of American business. He also accomplished one of the rarest feats in business, coming back to rebuild the company he created when it was struggling years after he lost a boardroom power struggle. Then he led the company to its most successful and wealthiest years to date.

To say that Jobs' contribution to the technology space has been huge is an understatement. The sheer number of contributions he has made is nothing short of incredible. But the time has come to at least highlight some of those contributions, and discuss how he has changed the tech world forever.

Read on to find out some-but not all-of the ways Steve Jobs has contributed his expertise to the tech world.

1. He co-founded Apple

One of Steve Jobs' greatest contributions to the tech world is creating Apple. Little did he know when he co-founded Apple that the company would become such an integral part of the lives of millions around the globe. If he had instead chosen to follow a different path, the world would be a much different place today. It's debatable whether technology would have moved as far along as it has.

2. Design as a key differentiator

Throughout his career, Steve Jobs has put a premium on product design. He realizes that people are more likely to buy those things that catch their eye. He understood that the rest of the market didn't necessarily have the eye for innovative design that he did. By using design to differentiate his products, Jobs showed other companies in the industry (and perhaps some organizations outside of the tech sector) that aesthetic appeal really does matter to consumers and enterprise customers alike.

3. A policy of secrecy works

Apple's penchant for secrecy has helped the company become what it is today. Steve Jobs realizes that by not letting people see behind the curtain, they will be more likely to stay focused on Apple's every move. Better, that focus means that customers' attention is less likely to stray to competitors promoting their own similar products. Now, other firms, including Microsoft, Motorola and Samsung, are trying to follow Jobs' lead and be more secretive. Going forward, many more firms will likely follow suit.

4. There really is money in hardware

When Microsoft became a technology giant, some wondered if any other company would ever overcome it. People around the globe said that software was the dominant force in technology, and nothing would change that. But Steve Jobs has proved those people wrong. By delivering compelling hardware, he has watched his firm's market capitalization easily best Microsoft's. Now, the market can't help but wonder if hardware really reigns supreme in today's tech world.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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